New Mexico

Lodgers Tax Statistics

2000-2006 New Mexico Lodgers Tax Receipts (pdf-84Kb)

Miscellaneous Research

2004 General, Advertising, Broadcast Conversion Study (pdf-662Kb)

2005 El Paso Airport Intercept Study (pdf-1.3Mb)

2005 General and Print/Broadcast Advertising Conversion Study (Abbreviated) (pdf-662Kb)

2005 Sunport Intercept Study (pdf-1.72Mb)

2005 Web Study (pdf-1.75Mb)

Canadian Visitation to US states 2002-2003 (pdf-63Kb)

First Intended Address of Non-Resident Arrivals by World Region of Residence – 2003 (pdf-47Kb)

Highlights of the 2006 Travel Outlook Forum (pdf-538Kb)

International MasterCard Usage in New Mexico (pdf-389Kb)

International Visitors to NM in 2003 (pdf-68Kb)

Los Angeles Focus Group re: Perceptions of New Mexico as a Vacation Destination (pdf-194Kb)

National State & Region Trends (pdf-390Kb)

New Markets 2004 Research: Potential Drive Markets to New Mexico (pdf-5.18Mb)

New Mexico Tourism Department Quarterly Report (2QFY08) (pdf-268Kb)

Overseas Visitors to New Mexico Select U.S. States (pdf-51.3Kb)

Top Five Attractions in New Mexico 2005 (pdf-54.2Kb)

TravelScope

Quarterly Demographic, Geographic and Trip information on visitors to New Mexico.

TravelScope is an omnibus panel survey conducted nationwide. Twenty-five thousand United States citizens a month are polled with regard to their travel habits. The following findings are provided from TravelScope for the state of New Mexico.

2005 Person Trips to New Mexico (pdf-44Kb)

In-State vs. Out of State Visitors in 2004 (pdf-482Kb)

Travel and Trip Characteristics of New Mexico Visitors 2005 (pdf-213Kb)

Tourism Barometer

The tourism barometer is based on a sampling of data from representative tourism businesses in 12 regions throughout the state.

Tourism Barometer regional map (pdf-106Kb)

Tourism Overview (pdf-63.6Kb)

Year-End and Fall 2005 Tourism Barometer Summary (pdf-67.2pdf)

Visitor Center Statistics

The New Mexico Tourism Department has nine Visitor Information Centers, located primarily on major entry points into New Mexico. All visitors that enter the centers for tourism information are counted and asked to provide residency and party size information. Results are reported quarterly.

Map of Visitor Information Center Locations (pdf-157Kb)

New Mexico Visitor Information Center visitor counts (March 2008) (pdf-50Kb)

Visitor Information Center visitors state/country of origin 2008 (9pdf-49Kb)

Visitor Information Center visitors state/country of origin 2005 (9pdf-49Kb)

Intercept Survey Results

Intercept surveys are conducted randomly on an on-going basis at the state’s nine Visitor Information Centers. The surveys collect geographic, demographic and trip characteristics from people currently visiting in New Mexico. Results are reported quarterly.

Intercept survey results at the Visitor Information Centers (Year-End Report 2007) (pdf-2.26Mb)

Annual State-Wide Economic Impact Numbers

Economic Impact identifies the economic impacts that travel and tourism has on the New Mexican economy, including the number of travelers/tourists to New Mexico, their total spending, and the economic and fiscal impacts of expenditures, including jobs generated, secondary impacts, and taxes generated. These data are reported at the county level on an annual basis.

New Mexico Economic Impact of Travel (FY2006) (pdf-121Kb)