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Tour Trade

The North America Tour Trade Program attends both consumer and industry trade shows in Mexico, Canada and the United States on behalf of the New Mexico Tourism Department and its industry partners. Our job is to create awareness and educate potential visitors and industry professionals about our beautiful state. The ultimate goal is to encourage and increase visitation to all areas of New Mexico.

During the course of our travels we attend trade shows and field a variety of questions about what there is to see and do in New Mexico. We hand out collateral that provides an overview of the state’s many attractions. While attending meetings and trade shows we develop contacts of those interested in our New Mexico product.

Itineraries are one of many tools used to encourage travel to New Mexico.

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Use this form to request travel materials, Destination Planner, State map, or a DVD of our state's Scenic Byways.

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