Procurement Library
Strategic Plan
Cooperative Marketing
Annual Reports
- 2018 NMTD Annual Report
- 2017 NMTD Annual Report
- 2016 NMTD Annual Report
- 2015 NMTD Annual Report
- 2014 NMTD Annual Report
- 2013 NMTD Annual Report
Economic Impact
- The Economic Impact of Tourism in New Mexico (2019)
- The Economic Impact of Tourism in New Mexico (2018)
- The Economic Impact of Tourism in New Mexico (2017)
- The Economic Impact of Tourism in New Mexico (2016)
- The Economic Impact of Tourism in New Mexico (2015)
- The Economic Impact of Tourism in New Mexico (2014)
- The Economic Impact Study Appendix A. Regions Data (2014)
- The Economic Impact of Tourism in New Mexico (2011)
Visitor Profile
- NMTD Visitor Profile (2017)
- NMTD Visitor Profile (2016)
- NMTD Visitor Profile (2015)
- NMTD Visitor Profile (2014)
- NMTD Visitor Profile (2013)
Advertising Effectiveness & ROI
- Tourism ROI and Halo Effect_NMTD (2015)
- Advertising Effectiveness Study Report (2014)
- Tourism Advertising Evaluation Study – Return on Investment (2012)
Background
- The Role of Research in Marketing New Mexico (2014)
- Geographical Patterns of New Mexico Visitation (2013)
- Research: the State of Tourism in New Mexico (2011)
- Research Update for Tourism Industry (2011)
Additional Resources
- U.S. Travel Association website http://www.ustravel.org
- County Business Patterns is an annual data series that provides sub-national economic data by industry. http://www.census.gov/econ/cbp/index.html
- U.S. Census Bureau http://www.census.gov
- Mandala Research LLC has some useful free summary reports on diverse travel topics http://mandalaresearch.com/index.php/executive-summary
- Best Trip Choices makes use of Plog psycho-graphics to determine appropriate vacation destinations http://besttripchoices.com
- The Bureau of Business and Economic Research (BBER) at the University of New Mexico conducts economic and demographic research and analysis for the State of New Mexico http://bber.unm.edu