In this section
Each regional marketing board focuses on product development—identifying unique experiences that exemplify the meaning of New Mexico True within that region. This means stronger collaboration with neighboring attractions and communities, crafting itineraries for travelers, working towards a regional identify that fits within the New Mexico True brand, and finding ways to cross-promote with other regions.
Each regional marketing board consists of eight members from the public or private sector, each of whom are directly involved in their community’s marketing efforts. The Tourism Department relies heavily on these key positions, which are appointed by Cabinet Secretary Rebecca Latham. We are looking for passionate board members with a strong interest in product development, a keen knowledge of their region’s resources, and a commitment to rolling up their sleeves and entertaining new approaches.
Board members are held to a standard of being the “brightest marketing minds in the state,” serve as a pipeline for information between the department and their region, and are willing to promote their region as a whole while learning about offerings from around the state. Meetings are held quarterly, and ongoing email communication and participation are also expected.
Board meetings are open to the public and all tourism stakeholders are invited to participate. Contact the regional marketing board chair in your region for information on upcoming meetings and opportunities to get involved.
Ingrid Gilbert (Chair), Farmington Convention & Visitors Bureau, Andrew S. Armendariz (Vice Chair), Bluewater Lake State Park, Grants Cibola County Chamber of Commerce, Tom R. Kennedy, Zuni Tourism/MainStreet Program, Bill Lee, Gallup-McKinley County Chamber of Commerce
Mary Libby Campbell (Chair), Harding County MainStreet EDC, Judy Steen (Secretary), Clayton-Union County Chamber of Commerce & Tourism, Jared Chatterley, City of Raton Department of Parks and Recreation, Joe Kasuboski, Northeast Region Manager, New Mexico State Parks, Karmen Sandoval, Blue Hole Convention Center, Charlie Strickfaden, Fort Union National Monument, Annette Velarde, City of Las Vegas
Linda Seebantz (Chair), Ghost Ranch Education & Retreat Center, Tina Whitegeese (Vice Chair), Hilton Santa Fe Buffalo Thunder, Kelly Stewart (Secretary), Los Alamos County Economic Development Division, Karina Armijo,Town of Taos, Barbara Cottam, Village of Angel Fire, Cynthia Delgado, TOURISM Santa Fe, Wendi Gelfound, Ojo Caliente Mineral Springs Resort & Spa, Ed Pulsifer, La Fonda on the Plaza
Maresa Thompson (Chair), Heritage Hotels & Resorts, Heather Arnold (Secretary), Routes Bicycle Tours & Rentals, Inc., Erica Asmus-Otero, Village of Jemez Springs, Shawn Buckley, Visit Albuquerque, Lindsay Lancaster, Indian Pueblo Cultural Center/Indian Pueblos Marketing Inc., Carrie B. Moritomo, Bernalillo County, Greg Peña, Rio Rancho Convention & Visitors Bureau, Sandy Rasmussen, Corrales MainStreet
Lisa Boeke (Chair), Carlsbad Chamber of Commerce, Lyn Edwards (Vice Chair), Lea County, Charles Meeks (Secretary), Inn of the Mountain Gods, Ray Dean, Carrizozo Works, Inc., Krysty Shaklee, Tularosa Pecan Company, Judy Stubbs, Roswell Tourism Council
Kim Skinner (Chair), Sierra County Tourism Recreation & Advisory Board, Rochelle Miller-Hernandez (Vice Chair), Visit Las Cruces, Irene Parra (Secretary), Town of Mesilla, Tammara Anderton, Spaceport America, Jennifer C. Olson, Editor, Silver City Independent, Edna Trager, Zia Kayak Outfitters, Catherine Wanek, Black Range Lodge, LLC