New Mexico Magazine Toolkit

Since 1923, New Mexico Magazine has served as the voice of the state’s tourism, arts, recreational, and economic development efforts. Lauded both nationally and internationally, the magazine, which is a proud part of the state Tourism Department, received a 2016 Governor’s Award for Excellence in the Arts, recognizing decades of our commitment to supporting artistic endeavors.

We reach 300,000 people a month through print and web products. We hold a firm commitment to those readers, as well as to our advertisers. We want to tell your stories and get your message most effectively in front of our readers.

Let's dive in...

1. Look ahead. Planning for much of our content occurs in September and October with details of specific coverage hashed out at least four months before each issue’s publication. The more lead time you give us, the better your chances of getting editorial coverage. Send press releases or event information to

2. Learn the parts. Open up an issue or explore our website. Knowing how your idea fits into our lineup will improve your pitch. Our regular departments:

  • Go.See.Do. – A monthly calendar that shines a brief spotlight on events around the state. Get the ball rolling by entering your event into our web calendar. (Extra incentive: We pull Facebook posts from it.)
  • Tasting NM – Tell us about new restaurants, cookbooks, or other food ideas.
  • Art NM – Help us cover your art exhibits, artists, festivals, and trends.
  • Books – Send us a copy of your new book to consider for a review.
  • One of Our 50 Is Missing – Rollicking tales of people who still must convince others that New Mexico is part of the United States.
  • Movers-Makers – Occasional stories about New Mexicans who are breaking new ground in the fields of art, technology, food, hospitality, and more.
  • Only in New Mexico and Heart of New Mexico – Reader-submitted essays (500­–1,000 words) on what makes the Land of Enchantment special to them.

3. ​Picture this. We hire great photographers to produce the images you love on our pages, but we also seek pictures from businesses and organizers of annual events. Here are some tips on what makes a great pic:

  • Minimum size of 300 DPI at 8x10 inches.
  • Include people having fun, but not posed and looking at the camera.
  • If the photos are taken in a public place for editorial use, you do not need signed permission or a release. It is, however, always recommended that you let people know how you intend to use their image. Include in the digital image’s metadata the location, date, subject, and description to help us write a great and accurate caption.
  • Want to know more? Learn through ASMP, the American Society of Media Photographers

4. It’s in the mail. Be the first to see each issue by joining our robust subscription base. Click here.

5. Share it. Subscriptions for Students is a new program that puts our magazine into the hands of children and teachers to supplement their lessons on history, culture, and geography, and also to build state pride and encourage family field trips. Learn how to join the program here.

6. Get social. Peruse our online article archives to find great stories about you and your community, then share them on your social-media platforms. (Don’t forget to “like” our Facebook, Twitter, and Instagram pages, too. We’ll share if you’ll share!)

7. Promote yourself. Our advertising reps will work out the best mix of print-and-web packages for your needs. Download a Media Kit here: Even better…

8. …We can design and write for you! If you love what we do, let us work with you and/or your agency. Contact us for a meeting, to discuss design and writing services, and to obtain a specialty print quote. Besides the magazine, our products include the New Mexico True Adventure Guide and specialty reprints of feature articles.

9. Hit the target. Online and digital advertising is effective and mobile, and we deliver directly to people looking for more information on New Mexico. We’ll even build your ads. Pricing starts at just $500.

10. Vote! Check our website for our annual Readers’ Polls and make sure you rally your community to vote for your local favorite restaurants and travel destinations.