Defining Conventions as Urban Innovators and Economic Accelerators | Thursday, July 20 | Noon - 1 p.m. MDT



This webinar provides a deeper dive into a recently released report, in partnership with Meetings Mean Business and Skift, called, "Defining Conventions as Urban Innovation and Economic Accelerators."



Cities are evolving as global innovation platforms and incubators that support advancements in high-growth sectors. As such, the meetings industry is evolving as a global innovation distribution channel to connect thought leaders, commercialize knowledge sharing and drive economic development across those sectors.



However, most cities are still only evaluating the short-term economic impact of conventions based on the immediate event spending. This webinar will examine the under-reported, long-term impacts of conventions, based on the growth of a region's innovation economy, and more importantly, how cities are attempting to build on those impacts. The webinar will show DMOs/CVBs how to:




  • Engage meeting planners in more sophisticated ways.

  • Promote their local knowledge expertise in different sectors.

  • Provide a richer destination experience and higher ROI aligned with specific business goals.

    Join this FREE webinar.