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New Mexico Clean and Beautiful

The Tourism Department partners with communities to Keep New Mexico True by providing funding and technical assistance to municipalities, counties, and tribal governments on litter eradication, waste reduction, and community beautification initiatives.

Program Goals

New Mexico Clean and Beautiful funds projects and initiatives that contribute to the following established goals and objectives:

  1. End Littering
    • ​​1.1 - Prevent littering.
    • 1.2 - Provide access to proper waste disposal.
    • 1.3 - Recover litter.
  2. Reduce Waste
    • ​​2.1 - Reuse.
    • 2.2 - Repair.
    • 2.3 - Repurpose.
    • 2.4 - Improve composting and sustainable organics management.
    • 2.5 - Improve recycling and sustainable materials management.
  3. Beautify Communities
    • ​​3.1 - Improve green spaces through sustainable park design.
    • 3.2 - Maximize sustainable landscaping throughout communities.
    • 3.3 - Prevent graffiti.
    • 3.4 - Eradicate graffiti.
  4. Empower Youth
    • ​​4.1 - Educate students.
    • 4.2 - Provide service opportunities for youth groups.
    • 4.3 - Employ youth interns.
    • 4.4 - Provide youth leadership opportunities.
  5. Increase Program Capacity
    • ​​5.1 - Recruit and engage volunteers.
    • 5.2 - Build coalitions through professional affiliations.
    • 5.3 - Increase knowledge through professional development.