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Frequently Asked Questions   

Application & Eligibility

Q: What is the timeframe for applying to the program?

A: Applications for FY22 will be accepted on a rolling basis between August 23, 2021 and May 1, 2022.

Q: Is this a first come, first serve grant, with awards given as applications are approved?

A: Yes.

Q: Where can we find application materials?

A: The application can be found at

Q: What is the anticipated timeline for evaluating Applications and responding to applicants?

A: We will confirm receipt of your Application within 21 business days and we are committed to reviewing each proposal as quickly as possible.

Q: What is the best way to get in touch for application questions?

A: Contact NMTD Tourism Development Coordinator Emily Bates at

Q: Can one entity put in more than one application? For example, can different departments within a municipality apply for different projects? 

A: Each applicant may submit only one proposal. It is acceptable for multiple proposals to come in from a single community, but the scopes of work must be distinct. This is a competitive grant process, and proposals/projects should come with comprehensive community buy-in and support with strong proof of positive financial impact.

Q: Does New Mexico True branding have to be incorporated into the project? 

A: No; however, the proposed project should align with the New Mexico True brand.

Q: What does a “viable” project mean?

A: The purpose of this program is to provide assistance in the development of new or expanded tourism initiatives which will lead to increased economic impact in New Mexico. Projects should therefore be community-driven and aimed at creating a long-term, positive impact upon the communities they serve. A product is viable if:

  • Demand can be sustained organically within the community/organization and by affected parties/stakeholders.
  • Benefits experienced equitably across community/stakeholders (financial, socio-economic, access, quality of life, etc.).

Q: If it is a viable project, can we apply for more grant funds in future years?

A: Yes, and applicants are welcome to submit an application for a distinct phase of the overall project, though there is no guarantee that future phases will be funded. This grant is for the creation or enhancement of existing tourism products.

Project Timeline

Q: Can this grant be used towards annual projects/activities?

A: Yes, as long as the scope of work is completed by June 30, 2022.

Q: Our annual event is scheduled for June 28-July 3, 2022. Can we apply for this grant if we pay by June 30 for the projects and activities that will occur during the event?

A: We are unable to provide funding for projects that include scopes of work which are unable to be completed by June 30, 2022.

Q: Will this grant be offered in FY23 for scopes of work past June 30, 2022?

A: We do plan to continue this grant into future cycles. FY23 dates will be determined after the 2022 legislative session.

Q: When can the project start? Does the applying entity need to wait for approval?

A: Your start is determined internally by your organization, but you must have completed your scope of work by June 30, 2022.

Q: Are event sponsorships available as part of this grant?

A: NMTD offers numerous programs focused on the promotion of local events; however, we do not currently offer “sponsorship” funding for events.


Q: When is the next funding cycle?

A: FY23 dates will be determined after the 2022 legislative session.

Q: What are the minimum and maximum amounts for which we can apply?

A: You can apply for any amount up to $50,000.

Q: Is State Capital Outlay eligible as a match with the grant program?

A: Yes; state monies other than New Mexico Tourism Department monies are eligible for matching funds.

Q: Is in-kind matching acceptable?

A: Yes; however, a cash match is preferred. Each applying entity will determine the percentage and types of in-kind matching that are appropriate for their circumstances.

Q: Do matching funds need to come from the private sector?

A: Private sector funding is encouraged, but is not the only potential source of matching funds.

Q: Can the grant funds be used to pay for engineering, construction, and infrastructure (i.e. construction of walking paths, remodel of current buildings to focus on the visitor experience, etc.)?

A: Yes, as long as the project is deemed eligible according to the Program Guidelines.

Q: Do we need to submit quotes with our application, or may we follow the state procurement code which allows cooperative agreements to help expedite work?

A: You may follow procurement code quotes which have already been obtained to award the cooperative agreement; however, we still request that pricing be included in total budget costs.