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Rural Pathway Tourism Incubator Overview

The Rural Pathway Tourism Incubator provides technical assistance to tourism stakeholders within New Mexico in developing viable tourism products by providing the necessary tools, resources, and support.

The Rural Pathway Tourism Incubator works with projects and initiatives which contribute to the following established goals:

  1. Develop authentic experiences that are aligned with the New Mexico True brand; a promise to deliver “adventure steeped in culture.”
  2. Drive economic impact and create jobs by stimulating local economies through the development of strategic tourism products.
  3. Engage stakeholders in constructive conversations regarding how best to capitalize on tourism trends and the New Mexico True brand.
  4. Spark creativity and ownership for stakeholder successes and opportunities.
  5. Connect and diversify the tourism industry.

For further information, please contact Tourism Development Coordinator Emily Bates at