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Frequently Asked Questions   

Q: What is the timeframe for applying to the program?

A: The program application is provided on a rolling basis, meaning that applications may be submitted at any time.

Q: Where can we find application materials?

A: The Pre-Application and Application can be found at

Q: What is the anticipated timeline for evaluating Pre-Applications and Applications and responding to applicants?

A: We will confirm receipt of your Pre-Application and Application within 21 business days and are committed to reviewing each proposal as quickly as possible.

Q: What is the best way to get in touch for a conversation about an idea?

A: Complete the Pre-Application found at

Q: Can one entity put in more than one application? For example, can different departments within a municipality apply for different projects?

A: Each applicant may submit only one proposal. It is acceptable for multiple proposals to come in from a single community, but the scopes of work must be distinct.

Q: Does New Mexico True branding have to be incorporated into the project?

A: No; however, the proposed project should align with the New Mexico True brand.

Q: What does a “viable” project mean?

A: The purpose of this program is to provide assistance in the development of new or expanded tourism initiatives which will lead to increased economic impact in New Mexico. Projects should therefore be community-driven and aimed at creating a long-term, positive impact upon the communities they serve. A product is viable if: 1. Demand can be sustained organically within the community/organization and by affected parties/stakeholders, and 2. Benefits are experienced equitably across the community/stakeholders (financial, socio-economic, access, quality of life, etc.).