Frequently Asked Questions   

Q: What is the timeframe for applying to the program?

A: The program application is open on a rolling basis from July 1, 2022 through May 1, 2023.

Q: Where can I find application materials?

A: A preview of application content is available on this website under the Resources section of the incubator. All applications must be completed and submitted at

Q: What is the anticipated timeline for evaluating pre-applications and applications and responding to applicants?

A: We will confirm receipt of your pre-application and application within 21 business days and are committed to reviewing each proposal as quickly as possible.

Q: What is the best way to get in touch for a conversation about an idea?

A: Contact Gabrielle McGinnis, Tourism Development Coordinator at

Q: Can one entity submit multiple applications? For example, can different departments within the same municipality apply for different projects?​

A: Each individual applicant may submit only one proposal. It is acceptable for multiple proposals to come in from a single community, but the scopes of work must be distinct.

Q: What does a “viable” project mean?

A: The purpose of this program is to provide assistance in the development of new or expanded tourism initiatives which will lead to increased economic impact in New Mexico. Projects should therefore be community-driven and aimed at creating a long-term, positive impact upon the communities they serve. A product is viable if: 1. Demand can be sustained organically within the community/organization and by affected parties/stakeholders, and 2. Benefits are experienced equitably across the community/stakeholders (financial, socio-economic, access, quality of life, etc.).