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The New Mexico Tourism Department (NMTD) has allocated funding for investment in the creation or expansion of tourism projects that align with the New Mexico True brand’s promise to deliver “adventure steeped in culture.” APPLY HERE
The purpose of the Rural Pathway Project is to assist tourism stakeholders within New Mexico in developing profitable tourism-products by providing the necessary tools, resources, and support.
Through strategic programming specific to the needs of New Mexico’s diverse tourism industry, the Rural Pathway Project aims to support local stakeholders in developing existing assets into successful tourism-products that fully embody the New Mexico True Brand Promise to deliver adventure steeped in culture.
Rural Pathway Project Goals:
Rural Pathway Project Cycle:
Step 1. APPLY
Engage with tourism stakeholders to create a 5-7 person regional steering committee
Collaborate with your committee to finalize a primary tourism product concept
Complete and submit the RPP application by the required due date
Step 2. ATTEND
Learn best practices for developing your tourism product concept into an attainable action plan through a series of informative workshops
Final workshop schedules and locations will be posted at NMTourism.org
Step 3. BUILD
Use your final Product development plan to apply for up to $50,000 for product implementation
Outline “next steps” for your product’s long term sustainability, including marketing and ongoing operational plans
Apply for Cycle 1 of the FY18 RPP program here. Applications will be accepted June 15-29.