Apply

The Tourism Event Growth & Sustainability Program application will be open from Monday, April 18, 2022 through Friday, May 27, 2022 and is available online at nmtourism.smapply.io.

Applicants must partner with an eligible fiscal agent for all parts of this program. Eligible fiscal agents include legal, non-profit tourism related organizations, as designated by the Internal Revenue Service (IRS); for-profit organizations; and municipalities, counties, and tribal governments within the State of New Mexico that promote New Mexico as a visitor destination.

Events which received FY23 appropriations or FY22 supplemental funding from the New Mexico State Legislature are ineligible to apply for this program.

To be eligible, an event must do all of the following things:

• Drive out-of-state travel
• Drive in-state travel resulting in overnight stays
• Provide an experience aligned with the New Mexico True brand

PLEASE REVIEW THE FOLLOWING RESOURCES TO LEARN MORE

PROGRAM DOCUMENTS

• Program Guidelines
• Program Application Content
• Program Application Definitions
• New Mexico True Brand Style Guide

RECORDED WEBINAR