The Tourism Event Growth & Sustainability Program application will reopen March 21, 2023 - April 21, 2023.

To be eligible, an event must do all of the following things:

  • Drive out-of-state travel
  • Drive in-state travel resulting in overnight stays
  • Provide an experience aligned with the New Mexico True brand

Not all events are tourism events (as defined above); final determination of event status rests with NMTD.

For-profit and nonprofit applicants are eligible for this program, but must partner with a government fiscal agent to receive any funds disbursed. Eligible fiscal agents include municipalities, counties, and tribal governments within the State of New Mexico.

Events which received current-year appropriations or supplemental funding from the New Mexico State Legislature are ineligible to apply for this program.