The following resources provide comprehensive information about the Tourism Event Growth & Sustainability Program.

Program Guidelines outline the program, including: program purpose; event eligibility requirements; fiscal agent requirements; application and award process and timeline, including submission requirements; application evaluation considerations; information about the sponsorship agreement and disbursement of funds; eligible expenditures; and contact information for program assistance.

Program Application Content provides a preview of the application's content. Note that all applications must be completed and submitted online at

Program Application Definitions serves as a companion to the application and provides definitions for terms used in the application.

Program Webinar details the purpose and process of the program, including application dates.

New Mexico True Brand Style Guide offers information about the New Mexico True brand, a key component of the CoOp Event Advertising Program.

Tourism Event Growth & Sustainability Program Resources

Recorded Webinar