Turquoise in hands

Partnership Opportunities

Partnership Opportunities

We believe in the concept of “strength in numbers.” As such, the department continuously and aggressively sets up partnership opportunities for the industry to assist in maximizing the tourism products around the state. Help us help you by partnering up whenever and wherever possible.

Travel Tank Media Gift Baskets

Take advantage of a unique opportunity to promote your New Mexico attraction, destination, restaurant, hotel, product and more during the “Travel Tank” event on Wednesday, May 10, by providing passes, vouchers, gift certificates or products for the media “sharks” in attendance. Gift baskets will be presented to some of the most influential media in the state serving as judges. Make sure your brand gets in their hands by sending items along for inclusion.

Amount: 10 of each item

Deadline: Friday, May 5.

Contact: Laura Rasmussen, Public and Industry Relations Coordinator, laura.rasmussen@state.nm.us
*Please send Laura an email if you plan on participating and she will work with you on securing the items. 

Denver Sales and Media Mission

Date: May 15-16, 2017

Location: Denver, Colorado

Participants: Participation is open to New Mexico tourism industry partners and NM True Certified program partners

Cost: $250 - $1000 + travel expenses. Full breakdown of partnership levels, downloadable PDF

Audience: Denver-based media, meeting planners, tour operators and travel agents

Summary: Join us in promoting New Mexico as a world-class destination for leisure, group and business travel to the journalists, meeting planners, and trade professionals who call Denver home. This opportunity provides multiple levels of partnership ranging from deskside visits with top-tier travel media to attendance at an evening reception focused on New Mexico’s unique culture and cuisine. Meet and greet the people who are paid to influence travel decisions while they enjoy food prepared by one of New Mexico’s most well-known chefs, locally-inspired entertainment and a New Mexico True Certified Marketplace. 

Contact: Laura Rasmussen, Public and Industry Relations Coordinator

Deadline: Email industry.relations@state.nm.us to request a spot (please indicate which partnership level you are requesting)


Submit Complementary Events & Experiences for The Prado Exhibit Promotion
The first U.S. display of the Prado Exhibition will be held May-October 2017 in Cathedral Park in the heart of downtown Santa Fe. The exhibit is an outdoor public display of high-quality photographic reproductions of the master works of the Prado Museum reproduced at full size.  Prado Santa Fe will feature 92 full-scale reproductions of the Prado masterpiece collection and is the central exhibition in Santa Fe’s 2017 Celebration of Global Art & Culture collaboration with 20-plus Santa Fe Museums, organizations and events.

 As a partner of the New Mexico Tourism Department, you have the opportunity to submit complementary (similar in nature) events and experiences for consideration in joint promotional efforts surrounding the Prado Exhibition. To participate, add your cultural heritage, cuisine or art event and/or experience that falls May 2017 – October 2017 at NewMexico.org (choose the Prado category). Those “tangible tourism” opportunities that can easily be associated with Spain will be posted on a special Prado Exhibition page at NewMexico.org and promoted as extended stay opportunities for visitors interested in seeing the Prado in Santa Fe. For example, Spanish cooking or wine-tasting classes, flamenco performances, guided tours of missions and churches, Fiestas, painting classes that incorporate a Spanish theme, etc. Don’t have an event planned? Create something!

Add your events/experiences, then email industry.relations@state.nm.us with the following information:

Subject: Prado Events

  1. Name of Event
  2. Date(s)
  3. Explanation of what makes this event complementary to the Prado Exhibition