Partnership Opportunities

We believe in the concept of “strength in numbers.” As such, the department continuously and aggressively sets up partnership opportunities for the industry to assist in maximizing the tourism products around the state. Help us help you by partnering up whenever and wherever possible.

What: Promote your destination or event at the 2017 Balloon Fiesta! Sign up to participate in our highly trafficked Main Street booth with tourism department staff and your industry colleagues for one or two shifts during the nine-day event!

Who: New Mexico destinations, non-profit organizations whose mission is to promote tourism, and tourism-related businesses

When: Shifts available Saturday, October 7 - Sunday, October 15 

Cost: FREE – [registration required]

How: Click here to see shifts and indicate your interest

Signing up gives you the opportunity to display your materials and speak with visitors about touring New Mexico and extending their stay, and (best of all) you’ll be contributing to the positive experience had by hundreds of thousands of people traveling to our state.

  • Admission and parking passes will be provided to all volunteers.
  • Volunteering one shift allows you to have your materials on display for the entire 9-day event.
  • Only destinations/businesses who have a representative volunteering will be given space for display materials.
  • Signing up for a specific time slot does not guarantee your placement in that time slot. 
  • You will receive correspondence and further information from Toby Martinez to confirm your shift(s).
  • The Tourism Department reserves the right to deny any requests for participation.

Questions? Contact Toby Martinez, 505-670-0613, Marketing & Fulfillment Coordinator


What: Gathering of the Counties and New Mexico True Day
It is time to sign up for the annual Gathering of the Counties Day and NM True Day at the New Mexico State Fair!

When: Thursday, September 14

Where: Main Street – New Mexico State Fairgrounds

Time: 9:00am – 3:00pm

Cost: free – {registration required}

Who: New Mexico Counties, Tourism Industry, and others

How: Please download this form to your computer, save it as “your name”, fill it out and email it to Craig Vencill. Due date is August 21.

Craig Vencill - Main Street ~ Theme Days
505/222-0788 desk | 505/250.6140 cell

What: Events for Enchanted 8

Have an event that you can tie into the department's summer promotion New Mexico True Enchanted 8 Road Trips? Add to through the Partner Portal and then let us know by emailing

When: Now - Labor Day

More info: Enchanted 8 Toolkit and "How to Build Into The Enchanted 8" webinar 

Contact: Laura Rasmussen, Public & Industry Relations Coordinator,

What: IPW 2018

IPW is the travel industry's premier international marketplace and largest generator of travel to the U.S.

When: May 19-23, 2018

Where: Denver, Colo.

More info: TBD