Travel Trade Partner Opportunities

Travel trade is a $2 trillion dollar industry and we want to make sure you’re IN. The PR team will lead delegations and provide co-op opportunities to participate in some of the biggest travel tradeshows in the world.  Here is a list of shows we will be attending and details on how you can join us. Send an email to Industry.Relations@state.nm.us for more details.

NOVEMBER 2018


TMS Family Travel

Where: Gallup, New Mexico

When: February 23 – 24, 2019

Background: TMS Family Travel comes to New Mexico this year! Top family travel media – bloggers, writers and broadcasters with significant social media reach – come from around the country to participate in a three-day program which includes workshops featuring top experts in video, social media and branding as well as editors from major newspaper and magazine outlets. The Conference also includes a table-top session in a shuffle format which allows sponsors to meet with media attendees allowing them to exchange information and dialogue with these top tier family travel influencers. NMTD is a sponsor of this year’s event. Industry partners are encouraged to become a sponsor and expand the New Mexico presence.

How to Participate:

You may opt to expand the New Mexico presence at Travel and Adventure Show Denver by becoming a sponsor. Send an email to Aimee.Awonohopay@state.nm.us for details and facilitative assistance.

JANUARY 2019 – Deadline November 23


MEDIA MISSION #1:

Where: New York, New York

When: January 21-23, 2019

Background: NMTD confirmed this location due to the timeliness of IMM. By hosting a media mission on the two days prior to IMM, we will be able to meet with journalists who are in town for IMM/New York Times Travel Show and meet with different publications and freelancers that are based in the city.

How to Participate:

Send new developments and events for your region or destination to Industry.Relations@state.nm.us. Your submissions will be included in our pitches to journalists and any follow-up materials.

IMM NYC

Where: New York, New York

When: January 24, 2019

Background: IMM is the industry’s leading event for the media to meet travel and tourism brands. In a single day, exhibitors will have 20+ deskside meetings with journalists and the opportunity to increase visitation. This is also a perfect opportunity for relationship building with travel writers from around the world. NMTD has purchased an exhibitor table. We welcome industry partners to submit travel PR pitches to us and/or take advantage of your own branded exhibitor table, expanding the New Mexico presence.

How to Participate:

Send new developments and events for your region or destination to Industry.Relations@state.nm.us. Your submissions will be included in our pitches to journalists and any follow-up materials. You may also opt to expand the New Mexico presence at IMM by purchasing your own branded exhibitor table. Send an email to Aimee.Awonohopay@state.nm.us for details on exhibitor tables.

FEBRUARY 2019 – Deadline December 21


TRAVEL AND ADVENTURE SHOW – DENVER

Where: Denver, Colorado

When: February 23 – 24, 2019

Background: The Travel and Adventure Show is an opportunity to meet face-to-face with tens of thousands of ready-to-buy travelers in one our key markets.  78% of attendees that attend a Travel and Adventure Show from a destination they met at the show. Tourism Santa Fe will attend as an exhibitor. NMTD will have a #NewMexicoTRUE banner onsite to help brand all partners in attendance. Industry partners are encouraged to purchase an exhibitor booth and expand the New Mexico presence.

How to Participate:

You may opt to expand the New Mexico presence at Travel and Adventure Show Denver by purchasing your own branded exhibitor table. Send an email to Aimee.Awonohopay@state.nm.us for details and facilitative assistance.

APRIL 2019 – Deadline February 15


MEDIA MISSION #2:

Where: Dallas, Fort Worth & Houston, Texas

When: TBD (April 2019)

Background: Texas is an important drive market for us all. NMTD will host a multi-day media mission in one of our best markets, connecting travel writers with the best New Mexico destinations and experiences.

How to Participate:

Send new developments and events for your region or destination to Industry.Relations@state.nm.us. Your submissions will be included in our pitches to journalists and any follow-up materials.

Stay tuned for more details on our Texas media mission.

MAY 2019 – Deadline February 15


IPW 2019

Where: Anaheim, California

When: June 1 – 5, 2019

Background: IPW is the largest generator of travel to the United States. It has generated $4.7 billion in future travel. Over 70 countries, travel buyers and media will be on site to conduct business at the country’s largest travel trade show. Over three days, we will connect with the world’s top travel buyers in one-on-one business appointments and networking events. Don’t miss Media Marketplace, connecting your destination with 25+ travel writers from around the globe. NMTD will purchase a shared booth with coop opportunities for partners. We will also lead efforts to brand all New Mexico delegates in expanding our “New Mexico aisle” at the show. We welcome industry partners to submit travel PR pitches to us and/or take advantage of coop booth space, expanding the New Mexico presence.

How to Participate:

Send new developments and events for your region or destination to Industry.Relations@state.nm.us. Your submissions will be included in our pitches to tour operators and journalists, including any follow-up materials. You may also opt to expand the New Mexico aisle at IPW by purchasing a coop booth space. Send an email to Aimee.Awonohopay@state.nm.us for details on booth space.

Stay tuned for more details on how you can participate in IPW!