In this section
New Mexico True Certified logos ("the mark") may only be used on officially certified products 100% Made, Grown, and/or Born & Raised in the State of New Mexico. We encourage our partners to use the appropriate mark on all eligible products that are covered by the current licensing agreement. This may include packaging, point-of-sale, marketing materials, literature, advertising, banners, etc.
Use the mark liberally! Widespread use means greater recognition and competitive advantage for New Mexico products.
All New Mexico True Certified partners holding a valid licensing agreement for specified products that are 100% Born & Raised, Grown and/or Made in New Mexico are encouraged to use the “mark” on everything from advertising and marketing materials like brochures and catalogs to operational needs like boxes and packaging, to digital assets to signage.
BRAND GUIDELINES AND EXAMPLES
Use these idea generators and instructions when incorporating the New Mexico True Certified mark.
New Mexico True Certified Usage Examples
New Mexico True Certified Brand Guidelines
PURCHASING LOGO LABELS AND OTHER COLLATERAL
Here are a few options for filling your needs:
New Mexico Wine
Halo Branded Solutions
NM State Printing & Graphic Design Services (available to public entities & non-profit organizations)