We Are Proud New Mexicans.

For centuries we have made our living from the land, herding cattle, growing pecans and creating magnificent pieces of pottery and jewelry. It hasn’t been easy but we continue to beat the odds, practicing the traditional while also evolving our art, culture and cuisine and infusing it into everything we do. We value our ranching and farming neighbors, our artists and artisans, and sustain their livelihoods by buying authentic products. Each of our New Mexico True Certified partners has a unique story to share. Learn more about their families and their roots, why they do what they do and how their products maintain the integrity of our state. Support New Mexicans. Buy authentic. Buy local. Buy New Mexico True Certified.

For the complete list of New Mexico True Certified Partners, click here.

    A local girl born in the high desert of New Mexico and educated at Sandia High School and the University of New Mexico, Kay Frances has always had a tender heart and artistic soul. In addition to being a master jewelry designer, she is a painter, sculptor, classical pianist and proud mother of two adult children, both of whom earned advance degrees from University of New Mexico. Kay creates images from words spoken by people who are searching for something magical, incorporating artistry, loyalty and a desire to promote what is best about the Southwest and our home state into every piece. Valued by those who love and adore her artistry, Kay uses a combination of precious metals, turquoise and diamonds to honor her deep local roots. She infuses every piece with love and respect for its new owner, creating unique works of wearable art. Romero Jewelers is a long-standing Albuquerque tradition and with K. Frances Designs you are sure to find unique products and magical experiences. To see if there’s a design for you, visit http://romerojewelersnm.com/.

    Romero JewelersRomero Jewelers

    Patricia Burns of Silver and Earth Jewelry started gathering eye-catching jewelry from a young age. After years of buying and collecting, it was time to make her own. People admired the pieces Patricia designed and handcrafted in metalsmithing class. With requests for custom designs, what started as a hobby turned into much more. She continued her education and created jewelry for friends, family and co-workers. Today Patricia’s work is featured in art galleries and boutiques nationwide.

    Inspired and influenced by everything from ancient civilizations to found objects, Silver and Earth pieces reflect the natural beauty of our ancestors and environment. From inception, Patricia creates unique designs and hand fabricates each piece using traditional metalsmithing techniques like sawing, piercing, filing, and buffing. Shapes are cut by hand, then textured by hammering, stamping or roller printing, sometime using tools inherited from her father. “My favorite part of the design process is coming up with new textures and patterns by combining a variety of tools in various combinations,” says Patricia who also enjoys hunting for gemstones, fossils and exotic beads to incorporate into her pieces.

    She takes pride in her 100% handmade in New Mexico products and supports our economy by sourcing high quality material locally as much as possible. At Silver and Earth Jewelry, each piece is unique and carefully handcrafted to ensure durability and years of wear and enjoyment.  To find pieces for yourself, friends and family, visit https://www.silverandearth.com/.

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    Following a Stage III cancer diagnosis, Bill and Becky Casper took a deep dive into their environment, diet and daily product use. Astounded by the long list of chemical ingredients found in their personal care products, they resolved not to fuel the flames of cancer anymore. Self-declared “advocates of showering and candle-burning” unable to find products that met their new standards, the Caspers decided to make their own. They embarked on a learning process, sourced 100% soy and other pure ingredients, added a touch of creativity, whipped it all together and spent countless years perfecting recipes to offer a unique, handcrafted line of candles, bath and skin care products.

    Dedicated not only to more natural living but also to finding a cure for Non-Hodgkin’s Follicular Lymphoma, an incurable blood cancer, the Caspers teamed up with the Lymphoma Research Foundation, supporting the organization and its research by donating 1% of all gross profits and 50% of all sales from the “Kicking Cancer’s Ass” bar. To learn more and shop for the men, women, pet and home in your life, visit A|D Candle & Body.

    A|D Candle & Body

    505 Southwestern® is a New Mexican as it gets…starting with the brand name itself (505 being Albuquerque’s area code).  But 505’s commitment to New Mexico goes way beyond the numbers on its label.  Every jar of its unique salsas, sauces, and condiments captures the flavor and quality of New Mexican-grown green chiles, including those from the famous Hatch Valley region in the southern part of the state.  Maybe 505 could save a few bucks by buying imported chile but luckily for us they don’t. They use premium New Mexico-grown chiles with their incredible flavor, texture, consistency, and the quality that comes from hand picking and flame roasting. Not surprisingly, 505’s customers share our view of what’s important and what makes great products, making 505 Southwestern® the fastest growing national Southwestern brand in America. 505 is proud to be giving the whole country an authentic taste of New Mexico.

    505 Southwestern

    From her first glimpse of the inkle loom over 40 years ago, Annie MacHale was hooked. An art form pre-dating Shakespeare’s age, these special looms were designed for weaving narrow wares. Annie, self-taught and experimental, has woven with material from traditional fibers to t-shirt yarn to cassette tape. Every piece is infused with her playful attitude and colorful eye that create original designs. Annie weaves belts and straps for musical instruments, cameras, purses and luggage. She revels in the feel of soft fiber, is often inspired by color combinations found in nature and creates original designs ensuring every owner has a unique work of functional, wearable art. To learn more about Annie, inkle weaving and her beautiful straps, visit WeaverGuitarStraps.com.

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    Inspired by the qualities of industrial woven vinyl, Erika Eckerstrand has been designing and selling her bags, accessories and home goods since 2009. Erika, a Swedish-born Santa Fe artist, creates high quality items that strike the perfect balance between practicality and style. Transforming functional, durable materials with her keen eye and sleek, contemporary designs, Erika’s line of bags, accessories and home décor stand the test of time in more ways than one. 

    Erika opened her first retail location last year. Signature colorful items fill the bright, cozy shop. Every piece is lovingly handcrafted on-site, made to enhance and beautify the world around us. She especially enjoys helping clients select the perfect thing for their occasion, home or purpose.  Visit Erika at 211 Galisteo Street, just off the Historic Plaza in Santa Fe or shop online at DesignsofErika.com.

    Designs of Erika

    The story of Clear Light is one of Hollywood celebrity, Native America, family and fulfillment. Josh Peine enjoyed a successful acting career. When he grew tired of Tinseltown, he mounted his Harley and took to the open road. Eventually Peine landed in the small town of Placitas. His awe of nature and the great outdoors led him to fall in love with the Land of Enchantment, where he would establish Clear Light in 1971. 

    A charismatic man with a knack for making friends, Josh forged relationships with members of the Navajo and Hopi tribes. From Native friends, he learned about the southwest cedar and its healing properties. From humble beginnings when Josh gathered cedar needles for friends, Clear Light has grown into a line of full-bodied hand cream, shampoo, candles and soaps sold in national chains like Orvis. Click here to learn more about Clear Light, the Cedar Company’s history, forest-scented products, and the current owners, Adam Ciepiela and Keith Allen West.

    Clear light

    Textile artist Natasha Nargis has always loved clothing and fashion. From New York City to San Francisco and on to Santa Fe, she has immersed herself in the swirling, soft world of silk, cotton, linen, cashmere and alpaca. Natasha explores color using her own dye baths, experimenting by wrapping and tying yarn or painting parts of the warp while it’s on the loom. Every fiber absorbs color differently, creating endless possibilities. A master weaver, Natasha continues to bring diverse elements to her unique works of wearable art. She wraps, twists and sews fabric using the Japanese Shibori technique, adding new dimensions to her already complex creations. Natasha recently opened her own gallery where she displays other artists’ work including photographers Cissie Ludlow and Eleuterio Santiago Diaz, jewelers Bessie Berman and Crea Lynn and the work of Karim Jaekel, another an accomplished weaver. Click here to learn more about Natasha Santa Fe.


    New Mexico Piñon Coffee began caffeinating the University of New Mexico community in the early 1990s when the company’s founder opened a small coffee shop near the UNM campus. Originally roasted in a small 25lb capacity antique roaster in the back of an old Chevy pick-up truck, today it takes two 75lb roasters to keep up with the demand, over 1 million pounds per year since 2015.

    When New Mexico Piñon Coffee added the unique taste of piñon to their brew, it was an instant success. Founded on the belief that coffee drinkers should enjoy the authentic taste of New Mexico every morning, its roasters created a signature blend of 100% Arabica coffee beans and custom piñon flavoring, delivering a smooth, less bitter, and slightly nutty brew.

    The company aims to inspire and educate its community. Fans can learn more in Coffee 101 classes at the warehouse and at the Piñon Coffee House, people can savor more traditional flavors of New Mexico like the Biscochito Latte. The Piñon Coffee family takes pride in its quality products so everyone can wake up to the enchanting taste of New Mexico.

    NMTC Partner Spotlight_NM Piñon Coffee

    Antiguas del Norte Honey Bee Farms specializes in honey harvested from rescued honeybee colonies. With a mission to rescue honeybees and increase their populations, Raymond & Juanita Espinoza, 12th generation New Mexicans, have saved millions of honeybees. “Helping honeybees with their people problems” has a myriad of benefits including the sweet and rich full-bodied flavor of ESR Special Reserve, raw honey created from the nectar of New Mexico’s flowering plants, trees and shrubs and harvested from hives in and around Valencia County. Visit Antiguas del Norte at the Belen Farmers Market (June-October) for a taste of pure New Mexico True Certified raw honey. Honey and beekeeping supplies along with bee removal information is available online. Click here to learn more about Antiguas del Norte Honey Bee Farms. 

    Antiguas del Norte Honey_NMTC Spotlight