IS_NMTC Partner Spotlight Hero

NM True Certified Partner Spotlight

We Are Proud New Mexicans.

For centuries we have made our living from the land, herding cattle, growing pecans and creating magnificent pieces of pottery and jewelry. It hasn’t been easy but we continue to beat the odds, practicing the traditional while also evolving our art, culture and cuisine and infusing it into everything we do. We value our ranching and farming neighbors, our artists and artisans, and sustain their livelihoods by buying authentic products. Each of our New Mexico True Certified partners has a unique story to share. Learn more about their families and their roots, why they do what they do and how their products maintain the integrity of our state. Support New Mexicans. Buy authentic. Buy local. Buy New Mexico True Certified.

For the complete list of New Mexico True Certified Partners, click here.

    From her first glimpse of the inkle loom over 40 years ago, Annie MacHale was hooked. An art form pre-dating Shakespeare’s age, these special looms were designed for weaving narrow wares. Annie, self-taught and experimental, has woven with material from traditional fibers to t-shirt yarn to cassette tape. Every piece is infused with her playful attitude and colorful eye that create original designs. Annie weaves belts and straps for musical instruments, cameras, purses and luggage. She revels in the feel of soft fiber, is often inspired by color combinations found in nature and creates original designs ensuring every owner has a unique work of functional, wearable art. To learn more about Annie, inkle weaving and her beautiful straps, visit

    strapping straps

    Inspired by the qualities of industrial woven vinyl, Erika Eckerstrand has been designing and selling her bags, accessories and home goods since 2009. Erika, a Swedish-born Santa Fe artist, creates high quality items that strike the perfect balance between practicality and style. Transforming functional, durable materials with her keen eye and sleek, contemporary designs, Erika’s line of bags, accessories and home décor stand the test of time in more ways than one. 

    Erika opened her first retail location last year. Signature colorful items fill the bright, cozy shop. Every piece is lovingly handcrafted on-site, made to enhance and beautify the world around us. She especially enjoys helping clients select the perfect thing for their occasion, home or purpose.  Visit Erika at 211 Galisteo Street, just off the Historic Plaza in Santa Fe or shop online at

    Designs of Erika

    The story of Clear Light is one of Hollywood celebrity, Native America, family and fulfillment. Josh Peine enjoyed a successful acting career. When he grew tired of Tinseltown, he mounted his Harley and took to the open road. Eventually Peine landed in the small town of Placitas. His awe of nature and the great outdoors led him to fall in love with the Land of Enchantment, where he would establish Clear Light in 1971. 

    A charismatic man with a knack for making friends, Josh forged relationships with members of the Navajo and Hopi tribes. From Native friends, he learned about the southwest cedar and its healing properties. From humble beginnings when Josh gathered cedar needles for friends, Clear Light has grown into a line of full-bodied hand cream, shampoo, candles and soaps sold in national chains like Orvis. Click here to learn more about Clear Light, the Cedar Company’s history, forest-scented products, and the current owners, Adam Ciepiela and Keith Allen West.

    Clear light

    Textile artist Natasha Nargis has always loved clothing and fashion. From New York City to San Francisco and on to Santa Fe, she has immersed herself in the swirling, soft world of silk, cotton, linen, cashmere and alpaca. Natasha explores color using her own dye baths, experimenting by wrapping and tying yarn or painting parts of the warp while it’s on the loom. Every fiber absorbs color differently, creating endless possibilities. A master weaver, Natasha continues to bring diverse elements to her unique works of wearable art. She wraps, twists and sews fabric using the Japanese Shibori technique, adding new dimensions to her already complex creations. Natasha recently opened her own gallery where she displays other artists’ work including photographers Cissie Ludlow and Eleuterio Santiago Diaz, jewelers Bessie Berman and Crea Lynn and the work of Karim Jaekel, another an accomplished weaver. Click here to learn more about Natasha Santa Fe.


    New Mexico Piñon Coffee began caffeinating the University of New Mexico community in the early 1990s when the company’s founder opened a small coffee shop near the UNM campus. Originally roasted in a small 25lb capacity antique roaster in the back of an old Chevy pick-up truck, today it takes two 75lb roasters to keep up with the demand, over 1 million pounds per year since 2015.

    When New Mexico Piñon Coffee added the unique taste of piñon to their brew, it was an instant success. Founded on the belief that coffee drinkers should enjoy the authentic taste of New Mexico every morning, its roasters created a signature blend of 100% Arabica coffee beans and custom piñon flavoring, delivering a smooth, less bitter, and slightly nutty brew.

    The company aims to inspire and educate its community. Fans can learn more in Coffee 101 classes at the warehouse and at the Piñon Coffee House, people can savor more traditional flavors of New Mexico like the Biscochito Latte. The Piñon Coffee family takes pride in its quality products so everyone can wake up to the enchanting taste of New Mexico.

    NMTC Partner Spotlight_NM Piñon Coffee

    Antiguas del Norte Honey Bee Farms specializes in honey harvested from rescued honeybee colonies. With a mission to rescue honeybees and increase their populations, Raymond & Juanita Espinoza, 12th generation New Mexicans, have saved millions of honeybees. “Helping honeybees with their people problems” has a myriad of benefits including the sweet and rich full-bodied flavor of ESR Special Reserve, raw honey created from the nectar of New Mexico’s flowering plants, trees and shrubs and harvested from hives in and around Valencia County. Visit Antiguas del Norte at the Belen Farmers Market (June-October) for a taste of pure New Mexico True Certified raw honey. Honey and beekeeping supplies along with bee removal information is available online. Click here to learn more about Antiguas del Norte Honey Bee Farms. 

    Antiguas del Norte Honey_NMTC Spotlight