NEW MEXICO RIDES is a vibrant, exciting, and visually stunning high-definition TV program that explores everything our amazing state has to offer via various forms of interesting (and sometimes quirky) transportation. The main goal of this 30 min program is to promote the people and businesses of New Mexico using our state's magnificent scenery and diverse culture as its backdrop. Each episode New Mexico Rides viewers are taken to incredible places throughout New Mexico where they will often times experience interesting forms of transportation (everything from a Model T Ford to what's happening at New Mexico's expanding Spaceport). Through NMR's unique vantage point, a new story is told each episode via a different "ride" that shows off our state's culture, history, and beauty. NMR also educates viewers about the state through positive role models that represent local businesses, travel and tourism groups, and auto clubs that share NMR's goal of promoting tourism, business, and investment in New Mexico.