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Featured Event Albuquerque International Balloon Fiesta®

Featured Contest Win A Filmmaker Experience Package

Santa Fe Independent Film Festival Sweepstakes

The New Mexico Tourism Department, TOURISM Santa Fe and the Santa Fe Independent Film Festival have partnered to create an opportunity for you to rub elbows with independent film’s elite, while taking in all the sights and sounds that the City Different has to offer.

(Enter Today!)

New Mexico True Stories Find Your True Story

What will your story be?

New Mexico is a haven for the unexpected. A place for those who seek to follow their own path. It’s an attitude. A way of life. It’s adventure in its truest form – from culture to art to cuisine and everything in between – just waiting for you to seize it.

Find your True Story

New Mexico True Trails Get on the Road to Adventure

New Mexico True Adventures Discover Your Next True Adventure

Video Contest Find Your New Mexico True Park

Find Your New Mexico True Park or Monument, record a video of your True experience while visiting, and then upload it and you could win some fabulous prizes!

Enter Today!

Southwest Special New Mexico's True Cuisine

Satisfy Your Taste for Adventure

Rooted in Native American and old-world flavors, New Mexico’s culinary treasures are a result of centuries of cultural tradition enlivened with the occasional modern twist. Pack an appetite – the most distinctive cuisine in the Southwest awaits.

Taste More

A New Mexico True Cultural Experience Explore Native America

Pueblos, Tribes, Nations, Museums & Historic Sites

Ancient Roots, Vibrant Cultures

Today’s Native American communities share their culture with visitors through tours of ancestral sites; ceremonial dances, feast days, and powwows; vibrant visual art, including painting, weaving, pottery and jewelry.


See More of New Mexico. New Mexico True Television

The Original State Travel Magazine New Mexico Magazine


Stairway To The Heavens

Charles Ross' Star Axis is one of the monumental New Mexico projects featured in a new documentary about land art.

Tasting NM: Chef Martín Rios

¡Rios Grande!

Martín Rios came up the hard way to take his place among the region’s top chefs.