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Featured Story New Mexico True Trails

Featured Event Albuquerque International Balloon Fiesta®

New Mexico True Stories Find Your True Story

What will your story be?

New Mexico is a haven for the unexpected. A place for those who seek to follow their own path. It’s an attitude. A way of life. It’s adventure in its truest form – from culture to art to cuisine and everything in between – just waiting for you to seize it.

Find your True Story

New Mexico True Trails Get on the Road to Adventure

New Mexico True Adventures Discover Your Next True Adventure

Video Contest Find Your New Mexico True Park

Find Your New Mexico True Park or Monument, record a video of your True experience while visiting, and then upload it and you could win some fabulous prizes!

Enter Today!

Southwest Special New Mexico's True Cuisine

Satisfy Your Taste for Adventure

Rooted in Native American and old-world flavors, New Mexico’s culinary treasures are a result of centuries of cultural tradition enlivened with the occasional modern twist. Pack an appetite – the most distinctive cuisine in the Southwest awaits.

Taste More

A New Mexico True Cultural Experience Explore Native America

Pueblos, Tribes, Nations, Museums & Historic Sites

Ancient Roots, Vibrant Cultures

Today’s Native American communities share their culture with visitors through tours of ancestral sites; ceremonial dances, feast days, and powwows; vibrant visual art, including painting, weaving, pottery and jewelry.


See More of New Mexico. New Mexico True Television

The Gila Region

Both the wild and the west still survive and thrive in the southwestern New Mexico Gila National Forest region. Ancient cave dwellings one day, fine dining the next, and all sandwiched around some unmatched biking opportunities.

See Even More of the Land of Enchantment

Experience a Rainbow of Art & Culture Summer of Color: Santa Fe

See Santa Fe in Living Color

Santa Fe appears to be awash in gradations of adobe brown yet it is a city of rich colors found nowhere else – as seen by the generations of artists who’ve made this city their home. And color in its many shades and hues comes to the fore this summer when some of the city’s leading cultural institutions located on Museum Hill coordinate a series of exhibitions and events.


The Original State Travel Magazine New Mexico Magazine


Market Pride, Market Joy

Catwalk couture! DJ battles! Lego Kachinas! Indian Market has come a long way from its roots in scrupulously traditional Pueblo pottery—although it still has that in abundance. Last year’s debut of the Indigenous Fine Art Market added two days and hundreds of booths to an ambitious marketgoer’s itinerary, and the main event shows no signs of ebbing after nearly a century at the center of the Native art world. Take a peek through photographer Jeremy Wade Shockley’s lens at the personalities and talents that make for an unforgettable weekend at one of New Mexico’s liveliest and most iconic traditions. (Don't miss the market: August 22-23, 7am - 5pm).

Tasting NM:

Strong Stuff

New Mexico’s bold young distillery scene is starting to come of age, along with a homegrown cocktail culture that goes far beyond margaritas.