In this section

New Mexico True Certified

For generations, New Mexicans have made a living from the land, herding cattle, growing pecans, creating magnificent pieces of jewelry from stones harvested underground. When you buy products with the New Mexico True Certified mark, you have our promise that they are authentically “New Mexico True”—made, grown and born & raised right here with pride, love and the finest quality ingredients. Buy authentic. Buy local. Buy New Mexico True Certified.

Read Our Partners' Stories

Deep-Fried & Delish

From the pages of New Mexico Magazine

Learn more

Treasures Found Here

Explore New Mexico From Your Kitchen: Recipes

New Mexico's Favorite Recipes

Browse All Merchandise

Jewelry & Accesories

Food & Beverage

Certify Your Merchandise

Learn how to make your products True Certified

Adventure That Feeds the Soul

Planning an unforgettable experience in New Mexico is easy with a free New Mexico Adventure Guide. View the guide online, or request to have one sent to you.

Get the Guide

Connect With Us