New Mexico True Certified Businesses

For generations, New Mexicans have made a living from the land, herding cattle, growing pecans, creating magnificent pieces of jewelry from stones harvested underground. Today those traditions live on, supporting present day families and inspiring a new generation of makers, growers and ranchers. 

When you buy jewelry, textiles, arts and crafts, food, wine, beer and other products with the New Mexico True Certified mark, you have our promise that they are authentically “New Mexico True”—made, grown and born & raised right here with pride, love and the finest quality ingredients. Buy authentic. Buy local. Buy New Mexico True Certified.