New Mexico True Certified

For generations, New Mexicans have made a living from the land, herding cattle, growing pecans, creating magnificent pieces of jewelry from stones harvested underground. When you buy products with the New Mexico True Certified mark, you have our promise that they are authentically “New Mexico True”—made, grown and born & raised right here with pride, love and the finest quality ingredients. Buy authentic. Buy local. Buy New Mexico True Certified.

Read Our Partners' Stories

The Story of Smokey Bear

From the pages of New Mexico Magazine

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Rio Grande Snacks

Locally grown pistachio nuts in three flavors

Certify Your Merchandise

Learn how to make your products True Certified