This site is designed as a resource for anyone in the travel, tourism and hospitality industry in New Mexico.  Here you will find information about NMTD initiatives, research, partnership opportunities, toolkits, career opportunities, partner news and information on use of the “New Mexico True” brand. For in-depth travel destination information, visit our consumer website,

If you are a journalist seeking to visit New Mexico please contact

20+ Free Ways New Mexico True Works for You

New Mexico True Heroes