New Mexico Tourism Department

Learn about NMTD initiatives, research, partnership opportunities, toolkits, career opportunities, partner news and information on use of the “New Mexico True” brand.

Support for the Industry

Learn more about these featured programs, initiatives and proposals to support destinations and tourism-related businesses and organizations.

Tourism Event Growth & Sustainability Program

This program will help preserve, grow, and sustain New Mexico's cherished tourism events.

Digital Optimization for Independent Hotels

Technical support to improve digital performance for NM independent hotels.

Hospitality Training Reimbursement Program

Up to $4,480 in expense reimbursements per employee available!

2022 Wildfire Assistance

Emergency aid for those impacted by recent wildfires.

Economic Recovery Dashboard

The New Mexico tourism and hospitality industry suffered severe economic injury due to the COVID-19 pandemic. In response to the state's continued vaccination success and the removal of COVID-related restrictions on mass gatherings and businesses (beginning July 1), the New Mexico Tourism Department will be tracking various indicators of economic recovery for the state.

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Featured NMTD Programs

Take a look at some of the New Mexico Tourism Department's featured programs that can help your destination or business grow New Mexico's economy through tourism.