Bull Riding and Cowboy Culture in Southeastern New Mexico
Stepping into the bull ring takes immense bravery and confidence, but one may find freedom in testing their mettle against the brawn of a bull or horse. The tradition of bull riding began on the ranches of Mexico in the 19th century as a way to demonstrate a rancher's skill. The pastime eventually transitioned into organized competition as it became more popular. Today, bull riding has become immensely popular, and its top riders earn large cash purses through the most prominent organization, Professional Bull Riders.
Meet Parker Hooks
Parker Hooks' journey into the world of bull riding began at just three years old when a trip to the Lea County Fair and Rodeo sparked a deep passion. Although too young to ride the big bulls, Parker's determination to participate was clear. Parker does not live on a ranch, so, with the help of a family friend, Parker started mutton busting—riding sheep like a bull—at the age of five. He transitioned to bull riding, and by the age of nine, he had already achieved the title of Youth World Champion through relentless training. Parker Hooks is a young athlete with a big dream, and his story is just beginning.
Visit Hobbs
Just four miles from the Texas border, Hobbs is a multicultural hub of southwestern New Mexico. Learn more about the history of the region and its ties to cowboy and farming culture at the Western Heritage Museum, which features the Cowboy Hall of Fame. Hobbs is also located in the stunning mesalands of New Mexico, where you can experience sun-soaked vistas and endless sunshine!
Explore all the Southeast has to Offer!
Head to the Rodeo!
From Lea County to the State Fair in Albuquerque and beyond, rodeos are engrained in the culture of New Mexico. Experience the thrill and athleticism on display at small gatherings or professional events and championships across the state!
Dive into Bottomless Lakes State Park
Bottomless Lakes State Park is a unique formation of seven different pools of water, ranging from 17 to 90 feet deep. Swim or paddle along the surface of the lakes, don your scuba gear and dive into the depths, or hike the magnificent, red-walled bluffs in the surrounding terrain.
Crash Land in Roswell
Roswell is best known for its storied extraterrestrial events, and while there are many attractions to satiate your alien interests, that is not all that makes Roswell a hot destination! Check out contemporary art, beautiful outdoor adventures, delicious eateries, and thrilling events such as the National Championship Air Races!
Descend into Carlsbad Caverns
Experience the complex formation of winding chambers that have formed over millions of years in the depths of Carlsbad Caverns. Hike along the stunning geological structures or take a guided tour and learn about the history of the caverns and how they came to be. The caverns are also home to hundreds of thousands of bats, which you can see swarm out of the cave mouth at sundown or returning to their dwelling early in the morning.
The legend of Billy the Kid reaches far outside of New Mexico, but only at historic Fort Sumner can you visit the final resting place of the Kid. Check out remarkable artifacts from the Wild West while learning about the Kid's gun-toting escapades at the site of one of his favorite haunts.
