Cooperative Marketing Application

The application cycle for FY21 (Fiscal Year 2021, July 1, 2020 – June 30, 2021) is now closed and the program has been paused indefinitely. In its place, the Department is working on recovery readiness initiatives that will best showcase New Mexico's destinations and attractions, organizations and businesses when the time comes to welcome visitors back to the Land of Enchantment.

  • Access view-only, downloadable, submitted applications at
  • Awards are made at the sole discretion of the New Mexico Tourism Department; applications may be funded in whole or in part; some Media Menu Plan (MMP) options have participation parameters and are subject to feasibility.