Cooperative Marketing Application

The application cycle for FY20 (Fiscal Year 2020, July 1, 2019 – June 30, 2020) is now closed. 

  • Current and returning applicants login to their accounts at
  • Current grant recipients can continue to access their accounts, applications (in read-only format) and submit Flex Request for Reimbursement forms at the same location.
  • To leverage the New Mexico True brand during this interim time, review and implement the “20+ Ways New Mexico True Can Work for You.” As with all our cooperative efforts, creative must meet New Mexico True brand guidelines. Submit your Ad Content Execution or ACE Form to obtain approval in advance of any print or digital publication.
  • Awards are made at the sole discretion of the New Mexico Tourism Department; applications may be funded in whole or in part; some Media Menu Plan (MMP) options have participation parameters and are subject to feasibility.

Finally, stay updated on all CoOp alerts and announcements! Email me to be added to our distribution list.