Thank you for your interest in the New Mexico Tourism Department's Cooperative Marketing & Advertising Program. 

Eligible entities planning to apply for CoOp Marketing funds for FY26 (July 1, 2025 - June 30, 2026) must complete the online Partner Priorities & Situation Assessment Survey to ensure that we understand your goals and objectives. This survey is MANDATORY for program consideration/participation and will become available on February 3, 2025. 

The FY26 CoOp Application will become available on March 11, 2025.