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The FY22 Cycle (Fiscal Year 2022, July 1, 2021 – June 30, 2022) is underway!

Completing the Partner Priorities and Situation Assessment survey by Friday, April 23, 2021 at 5:00PM (MST) was a required step in the process. We appreciate your interest but the survey is now closed. Click "Review Videos" to revisit the overview recordings or read on for next steps. 


Next steps include:

  • Receiving your custom-built Smart Select workbook from the CoOp Team in early-May
  • Confirming your participation by completing the online application, opening May 10 and due Tuesday, June 1, 2021.

Additional Program Notes: 

  • Awards are made at the sole discretion of the New Mexico Tourism Department and will prioritize applicants from destinations that have experienced the highest economic injury as a result of COVID-19 (determined by various data sources and research analysis).
  • Representatives of festivals and events are encouraged to wait for special programs and funding opportunities designed to address their economic losses and unique needs. 
  • Applications may be funded in whole or in part.
  • Some Media Menu Plan (MMP) options have participation parameters and are subject to feasibility.