Thank you for your interest in the New Mexico Tourism Department's Cooperative Marketing & Advertising Program. 

Eligible entities planning to apply for CoOp Marketing funds for FY26 (July 1, 2025 - June 30, 2026) must have completed the online CoOp Pre-Application Survey to ensure that we understand your goals and objectives. This survey is MANDATORY for program consideration/participation.

The FY26 CoOp Pre-Application Survey and CoOp Application are now closed.