Cooperative Marketing Testimonials

Here's what our tourism partners have to say about Recovery Readiness Initiatives.

CoOp Testimonials

And here's what our they've said about our traditional Cooperative Marketing efforts.

I can't tell you how much I appreciate what each of you is doing to support my community and our State. This co-op cycle has been extremely beneficial for us.  Your follow through and open communication is valued. We have seen some great numbers. In December alone we had a 5% YOY increase in visitation. Thank you so much!
                                                                                                                                                 −Juanita Jennings
                                                                                                                                           Public Affairs Director
                                                                                                                                                      City of Roswell

Wanted to send a thank you. You gals are guiding us to be the best marketing team we can be. I am happy to report in the last nine days Google shows approximately 50,000 page views. Thank you for working with us through last season's tough winter and last summer's forest closures. While Mother Nature is our best marketer, you gals are her right hand at the helm of solid results!
                                                                                                                                                  −Courtney Tucker
                                                                                                                                                 Executive Director
                                                                                                                Taos Ski Valley Chamber of Commerce

On behalf of the Grant County Commissioners and Grant County Lodgers Tax Advisory Board, we greatly appreciate the Department of Tourism’s Cooperative Marketing Grant Program. Because of this program, we are able to utilize marketing materials that we would otherwise not be able to afford. In particular, the articles written through the Roots Rated program and distributed via Facebook are fantastic pieces that we will be able to promote and use in other places for quite a while. As an all-volunteer group (the Lodgers Tax Board), the value this program adds to our other marketing efforts is immeasurable.
                                                                                                                                                  −Becky O’Connor
                                                                                                 Chair, Grant County Lodgers Tax Advisory Board
                                                                                                                    Owner, Casitas de Gila Guesthouses

New Mexico CoOp Grant funding has been an essential partner in helping develop the craft beer and wine market for local producers. We have leveraged their matching funds to help propel our brands into the consumers’ hands, literally, with specialty glassware that has shelf life in consumers’ homes. We have thousands of glasses reminding people to drink local and support New Mexico True Certified brands. We have also been able to take our message outside the state, something we have never had the funding or knowledge to do prior to CoOp. NM Tourism Department is certainly one of our top marketing partners.
                                                                                                                                                         −Chris Goblet
                                                                                                                   Executive Director, New Mexico Wine
                                                                                                     (former Executive Director, NM Brewers Guild)

FY19 was the first year the City of Tucumcari ever advertised as a tourism destination. The MMP grant allowed us to get the word out in a way we never have before. Lodgers' Tax is up dramatically from previous years. Because of the success of the program, we will be able to add 1 FTE. We are in the process of hiring that person and he/she will be accountable for growing our tourism marketing and successes. We anticipate that with even more robust opportunities in this year's cooperative advertising program that we will continue to build on our success.
                                                                                                                                                         −Britt Lusk
                                                                                                                                              City of Tucumcari

There are five years of gains in overnight visitation since Las Vegas joined with NM True. To handle increased occupancy, two franchise lodging properties opened, one historic property expanded, and a restored historic hotel is opening now.
                                                                                                                                                         −Wid Slick 
                                                                                                                                   Grant Writer/Coordinator 
                                                                                                                                  MainStreet de Las Vegas 

As a small town, and True community in Southern New Mexico, Deming recognizes the value of the state coop program. Because of this program Deming has been able to have a more consistent presence throughout the year to be able to reach the important winter market and to promote their fairs, festivals and events such as the Great American Duck Race. Deming’s budget has grown thanks to a 12% increase in Lodgers’ Tax, this fiscal year to date.
                                                                                                                                                         −Mary Mackery
                                                                                                                                                          City of Deming 

Initiating strategies that integrate with State and Regional Tourism efforts has resulted in a greater impact for Santa Fe County’s own promotional efforts. As a New Mexico True community, Santa Fe County has benefited from the NM Department of Tourism’s Coop Advertising program and partnership in many ways. One of the most important benefits for Santa Fe County, is a double digit increase in Lodgers’ Tax last fiscal year of over 23% (with one major lodging property offline).Our unique visitor web traffic to increased by over 27% last fiscal year. We are excited to participate with the state and continue increasing our visitors and Lodgers’ Tax. This year’s Coop program will allow Santa Fe County to reach these important markets including more reach in Texas and in Denver, an emerging market for us.​ 
                                                                                                                                                         −Lisa Katonak
                                                                                                                                             Marketing Coordinator 
                                                                                                                                                      Santa Fe County 

Participating with the Town of Silver City and the New Mexico Tourism Department has made a marked difference in Grant County's lodgers' tax receipts, which continues to go up year after year.
                                                                                                                                                         −Becky O'Connor
                                                                                                     Grant Co. Commissioners Lodgers Tax Committee 

We have been a "True" community since the beginning and recognize the value of marketing in alignment with the state, it allows us to have a much bigger impact on tourism than if we were working independently. We are expanding our digital advertising and have had great results. Pandora has been an effective way to reach out to our specific traveling market and partnering with co-op helps us increase the amount of time we are in front of potential travelers. We are so grateful for the NMTD Co-op Marketing Grant!!! Being a small town that is working to grow our reputation as a great tourist destination, this grant is vital!
                                                                                                                                                         −Michelle Brideaux
                                                                                                                   Communications & Marketing Administrator
                                                                                                                                                         City of Alamogordo

Our partnership with NM Tourism has been the heart of our ability to create a broad campaign that reaches outside local boundaries. We greatly appreciate that support.
                                                                                                                                                         −Linda Burke 
                                                                                                                       Edgewood Chamber of Commerce 

Thank YOU! We appreciate all our partners and everything you do to further the economic impact of tourism in New Mexico!

Share your thoughts with us! Email comments, questions, concerns and kudos to