Apply to be New Mexico True Certified

To qualify your product(s) for the New Mexico True Certified program:

• Click HERE to view eligibility requirements and ensure your business and its product(s) meet the minimum criteria.

Plan to have the following information available prior to starting your application:

• The specific products for which your company is seeking New Mexico True certification.
• Initial thoughts on how you would use the New Mexico True Certified Logo if approved (e.g., packaging, website, marketing materials, merchandising, point-of-sale, signage, press release or other public relations outreach/materials, trade show display, storefront, etc.). Refer to the Resources page for examples and mockups. The Certified Logo is not available for use prior to having a licensing agreement in place. All use of the Certified Logo must be approved in advance.
• If you are applying for “100% Made in New Mexico” certification: Photos or other evidence/documentation (such as lease or contract manufacturer agreement) of New Mexico-based facilities for the production of your product(s). Acceptable formats for upload include .jpg, .png, and .pdf.
• If you are applying for “100% Grown in New Mexico” certification: Attach source-verified third-party documentation from an entity like NMDA.

The New Mexico Tourism Department will review completed applications and supporting evidence. A representative will be in touch shortly thereafter. 

Questions: e-mail true.certified@state.nm.us

The New Mexico Tourism Department reserves the right to deny participation in the New Mexico True Certified Program for any reason including non-compliance with any local, state or federal laws.