Clean and Beautiful

New Mexico Clean & Beautiful partners with Keep America Beautiful, its Affiliated Communities and other municipalities and tribal governments throughout our state. Our collective mission is to inspire and educate people to take action everyday that improves and beautifies their community environment. Together we create socially connected, environmentally healthy and economically sound environments that are great places to live and visit.

Through its grant program the Tourism Department awarded $700,000 last fiscal year. Matching funds contributed by public and private entities add another $175,000 at a minimum and most years well exceed $1 million. Through beautification, litter reduction, recycling initiatives and education, communities have built and maintained appealing public spaces, removed millions of pounds of trash from our landscape, recycled waste that would otherwise have ended up in landfills, and taught youth about the value of clean, green and beautiful spaces.

In 2014 New Mexico Clean & Beautiful launched Keep New Mexico True. With its colorful booth, talking trash can, “trash blower,” giveaways and more, residents are invited to “Take the Pledge” and encouraged to participate in cleanup events in their area. With this proud volunteer brigade working around the state, we will make an even bigger difference, ensuring New Mexicans and visitors have great places to live, work, and visit.

For more information

Click here to visit New Mexico Clean and Beautiful on the New Mexico Tourism Department travel website and make your pledge to Keep New Mexico True.

Click here to see the list of awardees for FY17.

For information please contact

Victoria Romejko

Keep New Mexico True Program Coordinator

Contact your local representative to learn more about cleanup events and beautification projects in your area. KAB Affiliate & Community Partner contact info

View recent press releases

New Mexico Receives Award from Keep America Beautiful Program