Cooperative Marketing (Co-Op)

Notice of Federal Funding Opportunity for Travel and Tourism-Related Marketing Campaigns
(As of May 12, 2020)

The Economic Development Administration (EDA) has released a notice of funding opportunity for the $1.5 billion in grants provided under the CARES Act. Eligible entities include state and local governments, nonprofit organizations, and tribes. Travel and tourism marketing is listed among eligible uses. 

Grant seekers can submit an application to the Austin Regional Office (512-381-8144). Expect to clearly explain how your project will "prevent, prepare for and respond to coronavirus" or respond to "economic injury as a result of coronavirus." The U.S. Travel Association says, "We expect that most applications from our industry will fall into the latter category." Grants will be awarded on a rolling, competitive basis until funds are exhausted or the program ends. Please see U.S. Travel's updated fact sheet for more information, as well as the EDA's FAQ page and other resources.

Applicants are strongly encouraged to contact their nearest regional EDA office before submitting an application.

EDA Regional Office - Austin, TX
Trisha Korbas, NM Representative
P: 720-626-1499
E: tkorbas@eda.gov

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As part of the New Mexico Tourism Department's Recovery Readiness Initiative, it is pleased to announce the complete funding of 32 industry partners' participation in the Google DMO program. This program features audit, activation, and training components that will benefit local destination marketing organizations by enhancing their online reputations and search functionality across Google’s travel planning products. Click HERE for a complete list of awarded entities.