Cooperative Marketing & Advertising Program Launches FY23 Application Cycle


  • Anticipated 2:1 dollar match for ALL awarded partners' investments
  • Smarter digital advertising packages
  • More streamlined execution process

The New Mexico Tourism Department's "CoOp" Marketing & Advertising program supports our shared vision to grow the tourism economy in New Mexico. Our partners (awarded eligible entities include tourism-related, nonprofit organizations and local and tribal governments):

  • ACHIEVE greater media buying power by matching state dollars with your own marketing investments
  • EXTEND the power of New Mexico True with consistent brand standards and efficient production
  • BENEFIT from our commitment to meet a diverse range of goals and budgets
  • GAIN support through conscientious and expert service provided from strategy to implementation
  • RECEIVE performance reporting to measure impact, inform optimization, and summarize year-end results