ALERT: The FY21 (July 1, 2020 - June 30, 2021) program and award announcements have been paused until further notice.

The New Mexico Tourism Department's "CoOp" program supports our shared vision to grow the tourism economy in New Mexico.  Tourism-related, nonprofit organizations and local and tribal governments can:

  • Double their tourism marketing impact with dollar-for-dollar matching funds
  • Collaborate with for-profit entities to contribute up to half of applicant’s investment 
  • Harness the power of millions of New Mexico True brand impressions with proven creative and media tools
  • Build marketing capability through media consultations and technical assistance
  • Share measurable results and performance reporting to demonstrate the impact to your destination, attraction or event

grow with google

As part of the New Mexico Tourism Department's Recovery Readiness Initiative, it is pleased to announce the complete funding of 32 industry partners' participation in the Google DMO program. This program features audit, activation, and training components that will benefit local destination marketing organizations by enhancing their online reputations and search functionality across Google’s travel planning products. Click HERE for a complete list of awarded entities.