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UPDATE for FY22 (July 1, 2021 - June 30, 2022): The New Mexico Tourism Department anticipates opening the next application cycle of its Cooperative Marketing program in early-April 2021. Be sure not to miss any important announcements; subscribe to Tourism Talk.
UPDATE for FY21 (July 1, 2020 - June 30, 2021): In response to COVID-19, the New Mexico Tourism Department, through its Cooperative Marketing program, has deployed and is currently working with 44 tourism industry partners on a series of Recovery Readiness Initiatives in preparation for the post-pandemic era.
The New Mexico Tourism Department's "CoOp" program supports our shared vision to grow the tourism economy in New Mexico. Tourism-related, nonprofit organizations and local and tribal governments can: