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In support of the Tourism Department’s mission to make New Mexico the primary destination for venturesome travelers, the Cooperative Marketing Grant Program (Co-Op) offers an avenue for tourism related, non-profit organizations, local and tribal governments to attract visitors to their destinations and events through advertising. The Co-Op program allows you to leverage the successful New Mexico True brand, building on millions of cumulative brand impressions to draw visitors to your destination.
We want you to know that the Tourism Department is committed to continuing this successful, mutually beneficial program. We are grateful for your past participation and understanding as we made big leaps in fiscal year 2017.
This year, the evolution of the Cooperative Marketing Program or “CoOp” leveraged our relationship with Talweg Creative and combined buying power to negotiate deep discounts for our partners with prime print publications like Texas Monthly and Outside Magazine along with digital media outlets like TripAdvisor and Pandora. We envision expanding this benefit in the coming fiscal year (FY18), streamlining the application process and reducing your burden prior to reimbursement.
As you know, we are in the midst of a legislative session during trying times. For this reason, we cannot provide any definitive information on funding amounts or grant application timeline. However, please know that working with dedicated partners like you is one of our top priorities. It is our intention to open the grant cycle this spring and keep funding as close to previous levels as possible. We appreciate your patience and will be in touch again in late-March. In addition, we thank you in advance for your cooperation as we’ll have to work quickly and work together if we’re to accomplish our shared goals, ensuring everything is in place by July 1, and we’re poised for success in the coming fiscal year.
Andrea M. Lawrence, CTP, CTIS
Brand Development & Marketing Specialist
505-795-0108 | firstname.lastname@example.org
The information below outlines the structure of the current program. Grantees can review the parameters and reference the following tables to assist fulfilling their contracts.
Those interested in the FY18 grant cycle, scheduled to open in spring 2017, are also welcome to review this information with the understanding that it is subject to change.
Everyone can access supporting documents here including eligible/ineligible expenses and the Tracking and Impact Report. (You do not need to have an account to reference these materials.)
Both programs share the following parameters:
Both MMP Co-Op and FLEX Co-Op applications will be opened on Monday, October 17, 2016 (you will not be able to access the application prior to then). Completed applications must be submitted on or before 4:00PM mtn on Monday, November 7th, 2016. Late or incomplete applications will not be considered. All applications must be submitted via the online process found on this website; paper applications will not be considered.
PRIOR YEAR AWARD LISTINGS