Cooperative Marketing (Co-Op)

"CoOp" supports our shared mission to make New Mexico the primary destination for venturesome travelers. It offers a way for tourism related, non-profit organizations, local and tribal governments to connect with an effort greater than their own, one that leverages the power of New Mexico True. Together we build on millions of brand impressions and use proven methods to attract visitors to our destinations, attractions and events.

FY20 Recipients