Cooperative Marketing (Co-Op)

In support of the Tourism Department’s mission to make New Mexico the primary destination for venturesome travelers, the Cooperative Marketing Grant Program (Co-Op) offers an avenue for tourism related, non-profit organizations, local and tribal governments to attract visitors to their destinations and events through advertising. The Co-Op program allows you to leverage the successful New Mexico True brand, building on millions of cumulative brand impressions to draw visitors to your destination.

FY18 Cooperative Marketing Grant Program

Applications Are Now Open!


There will be two options once again:

  • Media Menu Program (MMP) with customized plans designed from a robust list of print, out-of-home and digital offerings
  • Flexible Spending Program (Flex) for self-directed media placement (available following MMP awards announcement)



  • New this year! Applicants must complete the Intent to Apply. It contains a short questionnaire to facilitate conversation during your one-on-one consultation. Providing information such as organization goals, target market and approximate budget will result in a productive meeting and customized media plan. Submit the Intent to Apply by 5:00pm (MDT) on Tuesday, May 23, 2017.
  • "All applicants" means MMP and Flex
  • Allow ample time to complete the application in its entirety. There will be no deadline extensions granted for any reason. All applications are due by 5:00pm (MDT) on Monday, June 12, 2017.
  • Eligibility Requirements: New Mexico counties, municipalities, tribal governments and IRS non-profits that had a representative attend and view the May 18, 2017 webinar.
  • This is a new online platform that requires every applicant to create a new account. User names and passwords used in prior years will not be recognized by this website. Click the "Login" tab avove and scroll to the bottom of that page or CLICK HERE to create a new profile.
  • Paper applications will not be accepted, you must complete the entire application online and submit digitally.
  • Incomplete applications will not be considered. Failing to complete a budget and/or upload required documentation will constitute an incomplete application.
  • The New Mexico Tourism Department is not responsible for loss of data due to unstable Internet connections. It is the applicant's responsibility to ensure his/her computer is in good working order and the browser in use supports the online application software.

Click on the links below to download supporting documents for the Cooperative Marketing Grant Program. Upon completion of required forms, upload to the Manage Work Samples "Bank" then attach them to your application on the Required Documentation page.

NMTD Cooperative Marketing Grant Webinar Presentation (5/18/2017)

Media Menu Plan Vendors

Eligible/Ineligible Expenses for Flex Funds

Glossary of Terms

Digital Media Vendor Mini-webinar Series


Administrative, Programmatic and Technical Support: 

For questions regarding the grant application process (such as eligibility requirements) or technical support necessary for the function of the online system (such as account creation, password assistance, form access and document upload) contact program manager Andrea Lawrence at 505-795-0108 or

For questions regarding media options and plans, creative requirements, timelines and media due dates contact Tania Leichliter at 619-253-7000 or

For questions regarding the Flex reimbursement or reporting process, contact financial specialist Brandy Velarde at 505-500-7890 or

We look forward to working with our partners on another successful year!


Andrea M. Lawrence, CTP, CTIS
Brand Development & Marketing Specialist
505-795-0108 |