Cooperative Marketing (Co-Op)


The "CoOp" program supports our shared vision to grow the tourism economy in New Mexico.  Tourism-related, nonprofit organizations and local and tribal governments can:

  • Double their tourism marketing impact with dollar-for-dollar matching funds
  • Collaborate with for-profit entities to contribute up to half of applicant’s investment 
  • Harness the power of millions of New Mexico True brand impressions with proven creative and media tools
  • Build marketing capability through media consultations and technical assistance
  • Share measurable results and performance reporting to demonstrate the impact to your destination, attraction or event!

CoOp kicks off March 3rd for the next fiscal year (FY21 from July 1, 2020 through June 30, 2021). Deadline date to submit applications has been extended to Friday, May 22, 2020 at 5:00 P.M. (MDT).

Media Consultations and Concierge Appointments:

  • All media consultations will now take place by phone. EXISTING appointments scheduled for April 2-3 and 6-7 have been postponed and rescheduled to April 30 and early May. Participants should have receive updated call instructions via email. 

  • NEW media consultation appointments can be reserved HERE.

  • ​Concierge appointments for assistance with the REVISED Opt-in Workbook are also available via phone with screen/share capabilities. Click HERE to schedule.