Cooperative Marketing (Co-Op)

The "CoOp" program supports our shared vision to grow the tourism economy in New Mexico.  Tourism-related, nonprofit organizations and local and tribal governments can:

• Double their tourism marketing impact with dollar-for-dollar matching funds
• Collaborate with for-profit entities to contribute up to half of applicant’s investment 
• Harness the power of millions of New Mexico True brand impressions with proven creative and media tools
• Build marketing capability through media consultations and technical assistance
• Share measurable results and performance reporting to demonstrate the impact to your destination, attraction or event!

CoOp kicks off March 3^rd for the next fiscal year (FY21 from July 1, 2020 through June 30, 2021). Deadline date to submit applications has been extended to Friday, May 22, 2020 at 5:00 P.M. (MDT).

Media Consultations and Concierge Appointments:

• All media consultations will now take place by phone. EXISTING appointments scheduled for April 2-3 and 6-7 have been postponed and rescheduled to April 30 and early May. Participants should have receive updated call instructions via email. 

• NEW media consultation appointments can be reserved HERE.

• ​Concierge appointments for assistance with the REVISED Opt-in Workbook are also available via phone with screen/share capabilities. Click HERE to schedule.