Cooperative Marketing (Co-Op)

The New Mexico Tourism Department's "CoOp" program supports our shared vision to grow the tourism economy in New Mexico.  Tourism-related, nonprofit organizations and local and tribal governments can:

  • Double their tourism marketing impact with dollar-for-dollar matching funds
  • Collaborate with for-profit entities to contribute up to half of applicant’s investment 
  • Harness the power of millions of New Mexico True brand impressions with proven creative and media tools
  • Build marketing capability through media consultations and technical assistance
  • Share measurable results and performance reporting to demonstrate the impact to your destination, attraction or event!

April 14 webinar information including FY21 program updates, *new* Stimulus Recovery options, and Opt-in Workbook Updated April 2 can be found on the Resources page.

​Schedule a concierge appointment for assistance with the REVISED Opt-in Workbook HERE.

The FY21 (July 1, 2020 - June 30, 2021) application cycle is now closed. Award announcements will be made in late-June. 


Notice of Federal Funding Opportunity for Travel and Tourism-Related Marketing Campaigns
(As of May 12, 2020)

The Economic Development Administration (EDA) has released a notice of funding opportunity for the $1.5 billion in grants provided under the CARES Act. Eligible entities include state and local governments, nonprofit organizations, and tribes. Travel and tourism marketing is listed among eligible uses. 

Grant seekers can submit an application to the Austin Regional Office (512-381-8144). Expect to clearly explain how your project will "prevent, prepare for and respond to coronavirus" or respond to "economic injury as a result of coronavirus." The U.S. Travel Association says, "We expect that most applications from our industry will fall into the latter category." Grants will be awarded on a rolling, competitive basis until funds are exhausted or the program ends. Please see U.S. Travel's updated fact sheet for more information, as well as the EDA's FAQ page and other resources.

Applicants are strongly encouraged to contact their nearest regional EDA office before submitting an application.

EDA Regional Office - Austin, TX
Trisha Korbas, NM Representative
P: 720-626-1499



As part of the New Mexico Tourism Department's Recovery Readiness Initiative, it is pleased to announce the complete funding of 32 industry partners' participation in the Google DMO program. This program features audit, activation, and training components that will benefit local destination marketing organizations by enhancing their online reputations and search functionality across Google’s travel planning products. Click HERE for a complete list of awarded entities.