Cooperative Marketing (Co-Op)


"CoOp" supports our shared mission to make New Mexico the primary destination for venturesome travelers. It offers a way for tourism related, non-profit organizations, local and tribal governments to connect with an effort greater than their own, one that leverages the power of New Mexico True. Together we build on millions of brand impressions and use proven methods to attract visitors to our destinations, attractions and events.

Thank you to those who attended the April 9 webinar.
The presentation deck, audio recording and final assessment are available on the Cooperative Marketing Resources page.

Have lingering questions? Want to hear more? Join us for a "CoOp Community Conversation" near you (optional):

  • Taos - April 18, 1:00-2:30PM - Civic Plaza Building, 120 Civic Plaza Dr., Taoseño Room
  • Las Cruces - April 23, 2:00-3:30PM - Thomas Branigan Memorial Library, 200 E. Picacho Ave., Roadrunner Room
  • Roswell - April 24, 8:30-10:00AM - Roswell Public Library, 301 N. Pennsylvania, Bondurant Room
  • Albuquerque - April 24, 3:00-4:30PM - National Hispanic Cultural Center, 1701 4th St. SW
  • Santa Fe - April 25, 10:00-11:30AM - Community Convention Center, 201 W. Marcy St., Milagro Room

Need advice or have questions regarding MMP media choices? Schedule a Media Consult HERE. In-person appointments available at the Governor's Conference on Tourism in Santa Fe 4/29-5/1 or by phone on other dates.

Need assistance completing your Opt-In Workbook? Make an appointment with our "CoOp Concierge" HERE. In-person appointments available at the Governor's Conference on Tourism in Santa Fe 4/29-5/1 or by phone on other dates.