The New Mexico Tourism Department's "CoOp" Marketing & Advertising program supports our shared vision to grow the tourism economy in New Mexico. Our partners (awarded eligible entities include tourism-related, nonprofit organizations and local and tribal governments):

• ACHIEVE greater media buying power by matching state dollars with your own marketing investments
• EXTEND the power of New Mexico True with consistent brand standards and efficient production
• BENEFIT from our commitment to meet a diverse range of goals and budgets
• GAIN support through conscientious and expert service provided from strategy to implementation
• RECEIVE performance reporting to measure impact, inform optimization, and summarize year-end results