Tourism Infrastructure
The New Mexico Tourism Department’s (NMTD) advertising efforts continue to be incredibly successful, and it is critical that New Mexico deliver incredible experiences highlighted in NMTD’s advertising. To this end, robust investments in the continuous improvement of the state’s tourism infrastructure is key.
In order to remain competitive, it is critical that the state focus strategically on improving state tourism assets by investing in the infrastructure that our visitors and our residents enjoy. The New Mexico Tourism Department’s (NMTD) advertising efforts continue to be incredibly successful, and it is critical that New Mexico deliver incredible experiences highlighted in NMTD’s advertising. To this end, robust investments in the continuous improvement of the state’s tourism infrastructure is key.
The following report provides recommendations for funding select tourism-related infrastructure projects in the State of New Mexico. For the purposes of this report, tourism-related infrastructure refers to projects which serve to: (a) increase visitation, (b) improve or enhance the visitor experience, and (c) spur economic development opportunities through NMTD’s Tourism Development Division supports communities in building New Mexico True experiences that deliver the brand promise – adventure steeped in culture.
The recommendations provided in this report reflect tourism-related infrastructure projects identified in collaboration with the state’s seven Councils of Government (COG). New Mexico’s COGs function as regional planning districts which assist local governments in the planning and execution of community and economic development projects and initiatives. Leveraging their technical expertise and the relationships of the COGs with their local governments, NMTD partnered with these organizations to identify the tourism-related infrastructure priorities for each region. Additionally, NMTD collaborated with the Department of Finance and Administration’s Local Government Division to ensure that recommended projects were represented in the State’s Infrastructure Capital Improvement Plan (ICIP).
