Overview

Take a moment to read through the information that will let you know whether our program is a good fit for your business and its products.

New Mexico True Certified Program Overview

This FREE program is open to licensed New Mexico businesses whose products fall into at least one of the following categories:

  • 100% Made in New Mexico – For products made or manufactured in New Mexico*. This does not require that every ingredient or component (such as packaging materials) used to produce the end product is sourced in New Mexico. Examples of potentially qualifying products for this mark include packaged consumer goods such as wine, lotion, or salsa.
  • 100% Grown in New Mexico – For plants or non-meat agricultural products. Plants or other agriculture products must be lotted and carry marks and/or identification that can be traceable to farm of harvest and verified by a third party, certifying organization. Examples of potentially qualifying products for this mark include herbs, fruits and vegetables.
  • 100% Born & Raised in New Mexico – For animals and livestock that produce food and fiber products. Animals/livestock “born and raised in New Mexico” must be traceable to location of birth through records and identification and verified by a third party, certifying organization. Examples of potentially qualifying products for this mark include dairy products, meat products and other products such as wool from livestock.

What you need to know about the New Mexico True Certified program:

  • It is ONLY available to New Mexico companies raising, growing or manufacturing products
  • All products must be 100% made, grown and/or born and raised in New Mexico*
  • All products are of the highest quality, e.g. food products manufactured with a commitment to “restaurant-quality” ingredients

*The New Mexico Tourism Department does not verify the source of products for its 100% Made In certification. While all ingredients for participation in the 100% Made In category are not required to be sourced from New Mexico, all products containing chile are subject to the requirements of the New Mexico Chile Advertising Act (NMSA 1978, §§21-11-1 to -5, as amended). The requirements of the Act may be met by complying with NMDA rules, and/or certification by the New Mexico Chile Association through its New Mexico Certified Chile® program, or other valid source verification entity. The New Mexico Tourism Department reserves the right to deny participation in the New Mexico True Certified Program for any reason including non-compliance with the Act.