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Research, Plans & Reports

The Research Program is responsible for providing the Tourism Department and its industry partners with visitor data and research studies that allow a better understanding of current and potential customers, provide insight into how New Mexico is perceived as a visitor destination, measure the effectiveness of the Department’s advertising strategies, and monitor and make course corrections in the Department’s promotional efforts in response to changes in visitor travel patterns and behaviors.

Annual Reports

Economic Impact

Visitor Profile

Advertising Effectiveness & ROI

Background

Additional Resources

U.S. Travel Association website http://www.ustravel.org
County Business Patterns is an annual data series that provides sub-national economic data by industry. http://www.census.gov/econ/cbp/index.html
U.S. Census Bureau http://www.census.gov
Mandala Research LLC has some useful free summary reports on diverse travel topics http://mandalaresearch.com/index.php/executive-summary
Best Trip Choices makes use of Plog psycho-graphics to determine appropriate vacation destinations http://besttripchoices.com
The Bureau of Business and Economic Research (BBER) at the University of New Mexico conducts economic and demographic research and analysis for the State of New Mexico http://bber.unm.edu

Adventure That Feeds the Soul

Planning an unforgettable experience in New Mexico is easy with a free New Mexico Adventure Guide. View the guide online, or request to have one sent to you.

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