This FREE program and the application is open to licensed New Mexico businesses whose products fall into at least one of the following categories:
- 100% Made in New Mexico – to be used for products made or manufactured in New Mexico*. This does not require that every ingredient or component (such as packaging materials) used to produce the end product is sourced, made or grown in New Mexico. Examples of potentially qualifying products for this mark include packaged consumer products such as wine, lotion, or salsa.
- 100% Born & Raised in New Mexico – to be used for animals and livestock that produce food and fiber products. Animals/livestock “born and raised in New Mexico” must be traceable to location of birth through records and identification and verified by a third party, certifying organization. Examples of potentially qualifying products for this mark include dairy products, meat products and other products such as wool from livestock.
- 100% Grown in New Mexico – to be used for plants or non-meat agricultural products. Plants or other agriculture products must be lotted and carry marks and/or identification that can be traceable to farm of harvest and verified by a third party, certifying organization. Examples of potentially qualifying products for this mark include herbs, fruits and vegetables.
What you need to know about the New Mexico True Certified program:
- It is ONLY available to New Mexico companies and products
- All products must be 100% made, grown in and/or born and raised in New Mexico*
- All products are of the highest quality, with food products manufactured with a commitment to “restaurant-quality” ingredients
Benefits of being accepted into the New Mexico True Certified program:
- Ability to integrate “New Mexico True Certified” mark on packaging and marketing materials
- Business or product listing on NewMexico.org
- Consideration for inclusion in an upcoming issue of New Mexico Magazine and/or future episodes of New Mexico True Television
- Retail opportunity through designated New Mexico True Certified e-commerce site
- Referral to consumer retail merchandising consultant
- Advertising, social media, and public relations support for the New Mexico True Certified program through the New Mexico Tourism Department
- Additional promotional opportunities as they arise
To ensure your timely completion of the application, please have the following available prior to proceeding with your application:
- Decision on which specific products you’d like to have New Mexico True certification.
- Initial thoughts on how you would use the New Mexico True Certified mark if approved (e.g., packaging, website, marketing materials, merchandising, point of sale, signage, press release or other public relations outreach/materials, trade show display, storefront, etc.). See examples and mockups here.
- If you are applying for “Made in New Mexico” certification: Photos or other evidence/documentation (such as lease or contract manufacturer agreement) of New Mexico-based facilities for the production of your product(s). Acceptable formats for upload include .jpg, .png, and .pdf.
- If you are applying for “Born & Raised in New Mexico” or “Grown in New Mexico” certification: Source-verified third-party documentation from NMDA or qualified company such as Where Food Comes From, Inc. Must be in .pdf format for upload.
To qualify your product(s) for the New Mexico True Certified program:
- Click HERE to view evaluation criteria and ensure your business and its product(s) meet the minimum requirements.
- Click Apply Online, below to get started.
Once your completed application has been received a representative from the New Mexico Tourism Department will be in touch to review your application and discuss how your product(s) can best benefit from inclusion in the New Mexico True Certified program.
Questions: Please contact firstname.lastname@example.org
The New Mexico Tourism Department reserves the right to deny participation in the True Certified Program for any reason including non-compliance with any local, state or federal laws.
*The New Mexico Tourism Department does not verify the source of products for its 100% Made In certification. While all ingredients for participation in the 100% Made In category are not required to be sourced from New Mexico, all products containing chile are subject to the requirements of the New Mexico Chile Advertising Act (NMSA 1978, §§21-11-1 to -5, as amended). The requirements of the Act may be met by complying with NMDA rules, and/or certification by the New Mexico Chile Association through its New Mexico Certified Chile® program, or other valid source verification entity. The New Mexico Tourism Department reserves the right to deny participation in the True Certified Program for reasons that include non-compliance with the Act.