In this section
The New Mexico Tourism Department is proud to announce the launch of the New Mexico True Certified program, an initiative that will allow select New Mexico businesses to leverage the hugely popular New Mexico True brand to build their product’s recognition and amplify their existing marketing message. The New Mexico True Certified program brings national attention to the quality, care and craftsmanship behind products that are uniquely New Mexican, while providing opportunity for small and large businesses to integrate the New Mexico True Certified mark on their packaging, fulfillment, and marketing materials.
This FREE program and the application is open to licensed New Mexico businesses whose products fall into at least one of the following categories:
What you need to know about the New Mexico True Certified program:
Benefits of being accepted into the New Mexico True Certified program:
To ensure your timely completion of the application, please have the following available prior to proceeding with your application:
To qualify your product(s) for the New Mexico True Certified program:
Once your completed application has been received a representative from the New Mexico Tourism Department will be in touch to review your application and discuss how your product(s) can best benefit from inclusion in the New Mexico True Certified program.
Questions: Please contact firstname.lastname@example.org
The New Mexico Tourism Department reserves the right to deny participation in the True Certified Program for any reason including non-compliance with any local, state or federal laws.
*The New Mexico Tourism Department does not verify the source of products for its 100% Made In certification. While all ingredients for participation in the 100% Made In category are not required to be sourced from New Mexico, all products containing chile are subject to the requirements of the New Mexico Chile Advertising Act (NMSA 1978, §§21-11-1 to -5, as amended). The requirements of the Act may be met by complying with NMDA rules, and/or certification by the New Mexico Chile Association through its New Mexico Certified Chile® program, or other valid source verification entity. The New Mexico Tourism Department reserves the right to deny participation in the True Certified Program for reasons that include non-compliance with the Act.