New Mexico True Certified (NMTC)

The New Mexico Tourism Department is proud to offer and steward the New Mexico True Certified program, an initiative that allows select New Mexico businesses to leverage the magnetic and powerful New Mexico True brand to build their products' recognition and amplify existing marketing messages. The New Mexico True Certified program brings national attention to the quality, care and craftsmanship behind products that are uniquely New Mexican, while providing opportunities for businesses of all sizes to integrate the New Mexico True Certified Logo at point-of-sale and on packaging, fulfillment, and marketing materials.