Cooperative Marketing Overview

The New Mexico Tourism Department is committed to showcasing partners and contributing to their success. Its national award-winning program made big leaps in the past two fiscal years and will continue to break ground. When the next cycle opens, anticipate seeing a return of both the Media Menu and Flex plans with improvements based on your feedback, to both streamline the process and provide more ways you can put New Mexico True to work for you!

The grant cycle for the fiscal year from July 1, 2019 - June 30, 2020 is now closed. To review documents for the current cycle and/or plan for future, click on the Resources box.

Don't miss important updates and announcements. Email me to add your name to our distribution list.

Current and Prior Years Awards

Administrative, Programmatic and Technical Support:

For administrative questions regarding the Flex reimbursement or reporting process, contact financial specialist Brandy Velarde at 505-500-7890 or
For programmatic or technical support, contact program manager Andrea Lawrence at 505-795-0108 or