The dates listed below are for the FY27 application and program process and are subject to change for future program cycles.
Through the program, eligible entities* harness
Powerful Brand Association
Matching Funding
Marketing + Media Expertise
*Local & Tribal Governments and Tourism-Related IRS Non-Profits
Application Process
Complete Pre-Application Survey
February 2 - 27: Share your priorities in mandatory FY27 CoOp Pre-Application Survey. Closed February 27th.
Custom Smart Select Marketing™ Menu
Week of March 9: Receive customized Smart Select Marketing™ menu + schedule marketing consult (Mandatory for new applicants). Review customized Smart Select Marketing ™ plan & Identify any gaps for which to request Flex Funding.
Menu Requests and Application
March 10 - April 7: Finalize menu requests and submit final application. Upload Flex Requests with MMP Smart Select Marketing ™ request confirmation via Submittable.
Media Menu (MMP) Initiatives
Funding Process:
Partner pays only Partner portion of MMP media cost (directly to NMTD or through partner’s ad agency*, if applicable)
First partner payment due 7/10/26 with remainder due 12/1/26
NMTD pays vendors
*If partner’s ad agency leads media planning and buys MMP media directly from NMTD on partner’s behalf, any commissions on partner portion of MMP media is based solely on agreement between partner and their ad agency
Execution Process:
CoOp Team:
Handles all interactions with media vendors, including payment and creative trafficking
1:1 marketing consult (w/ ad agency, if applicable)
Supplies Partner with production specs and requirements in a practical format
Facilitates all production processes and creative approvals
Keeps Partners informed on launch dates and deadlines
Tracks and optimizes live media as needed
Provides comprehensive reporting to Partners
Partner:
Remit payments to NMTD on time
Deliver assets/creative on time & to spec.
Respond in a timely manner to reviews and approvals
Complete year-end Tracking & Impact report with additional local data to complement MMP vendor reporting
FLEX Fund Initiatives
Funding Process:
Partner fronts 100% of cost to vendors
NMTD reimburses awarded Flex funds to Partner after Reimbursement Request received with proof of placement, proof of payment, proof of NMTD creative approval. Partner Reporting required.
Execution Process:
Partner:
Negotiate programs with media vendors (estimates must be uploaded and submitted as part of CoOp application)
Insertion orders and vendor Payments
Manage production process and secure NMTD creative approval
Deliver all assets and traffic ads to vendors
Handle media vendor payments
Complete Flex reimbursement request within 30 days of in-market date for each initiative
Complete required reporting to NMTD
CoOp Team:
Facilitate creative approvals
Facilitate reimbursement request process
Issue reimbursements per Flex award, once proof of creative approval, placement, and payment is received FY27 FLEX Initiatives
FLEX Fund Initiatives - Eligible and Ineligible Expenses
