Cooperative Marketing Resources

NOTE: We've made changes to aid the tourism industry's economic recovery. Be sure to review the resource documents listed below for exciting new Recovery Stimulus options with funds matched at 2:1.

• March 3, 2020 webinar presentation slides - UPDATED April 2, 2020
• ​March 3, 2020 webinar audio recording
• Opt-in Workbook for download - UPDATED April 2, 2020
• Opt-in Workbook Instructional Video

Media Consultation and Concierge Appointments

• Media consultations scheduled for April 2-3 and 6-7 have been postponed to April 30 and early-May. EXISTING appointment participants should have receives an updated meeting invitation via email. NEW appointments can be scheduled here. 
• ​Concierge appointments via phone with screen/share capabilities for assistance with the REVISED Opt-in Workbook may be scheduled HERE.

Execute with Excellence - Tips on New Mexico True co-branded design and production:

• Watch the "Execute with Excellence" webinar recorded July 16, 2019.
• Review "How to Complete an ACE Form" by watching this tutorial on YouTube.
• Peruse and reference what you saw using the Execute with Excellence slide deck.
• Ad Builder Check List

Access additional resources here:

• CoOp Contact List 
• Important Dates for FY21 - UPDATED April 2, 2020
• Program Architecture and Eligible/Ineligible Expenses for FY21 UPDATED April 2, 2020
• Media Menu Quick Reference Guide - April 2, 2020
• Media Menu Plan (MMP) Detailed Options - UPDATED April 2, 2020
• Application Evaluation Criteria - UPDATED April 2, 2020
• FAQ's: Your Questions Answered - UPDATED April 2, 2020
• Glossary of Terms
• Flex Tracking and Impact Report (FY20) - Coming soon
• State of New Mexico W9 Form
• List of Exemptions to NM State Procurement Code NMSA 13-1-98
• Directions to access NM State Procurement Code NMSA 13-1-98

Click here to review results from fiscal year 2018-19.