What are Flex initiatives?

Flex initiatives provide matching funds for eligible marketing or media initiatives of the partner’s own design that are not offered through our Media Menu Plan (MMP).

FY27 Flex Eligible & Ineligible Expenses (pdf)

How is Flex different than MMP?

Awarded partners fund 100% of costs upfront, with the awarded match amount reimbursed by NMTD after proof of placement, performance, and payment. Partner is responsible for program development & negotiation, execution, trafficking creative, and performance reporting. The partner will:

• Negotiate programs with media vendors (estimates must be uploaded and submitted as part of the CoOp application).
• Develop production timelines with vendors.
• Manage production process and secure NMTD creative approval.
• Deliver all assets and traffic ads to vendors.
• Confirm programs are live.
• Track and optimize live media as needed.
• Handle media vendor payments.
• Collect proof of placement and all vendor reporting.
• Complete Flex reimbursement request within 30 days of in-market date for each initiative.
• Complete required reporting to NMTD by July 15, 2026 for FY26.

Reimbursement Requirements:

Flex initiatives require partners to fund 100% of the costs upfront, with NMTD reimbursing a portion of the cost. Here is what you will need to submit your reimbursement for ALL eligible expenses:

1. Proof of placement - Invoice(s), with itemized expenses incurred, billed, and paid by the awarded partner.
2. Copy of creative - Screenshots, copy/photo of final product, production schedules, etc.
3. Proof of creative approval – Ensure all initiatives are approved 21 days prior to in-market date. Submit creative assets through the Asana form available here. Obtain the Creative Approval ID number from your PSR and include it in the Additional Information table within the reimbursement request form.
4. Proof that payment cleared the bank. Include both of the following documents:
   1. Copies of front and back of canceled checks or credit card payment receipt/confirmation.
   2. A bank statement, with the charge that is being submitted for reimbursement highlighted to identify the cleared/posted payment. Online version is acceptable.
5. Scan all supporting materials into ONE PDF document and attach to the reimbursement form.

Deadline to submit Flex reimbursements will be within 30 days of placement in market. ALL requests for reimbursement must be received by June 10, 2026 for FY26.

How To Submit a Flex Reimbursement Request:

Our program application moved to a new platform called Submittable. This platform will also be the new home of the Flex Reimbursement Request Form. For the FY26 program cycle, here's how you will find the form:

• After logging into your Submittable account/profile at https://accounts.submittable.com/u/login, from your My Submissions dashboard, click on your organization’s application submission. Your application should be titled with your organization name.
• Within your application submission page, you will find a few tabs containing important information about your submission, including your FORMS tab. This is where you will find your FY26 Flex Reimbursement Request Form.

All of this information is available in your organization's dedicated Flex slide deck, which can be found in your CoOp Corner. 

If you have any questions or concerns, please reach out to Nelida Griego, Cooperative Marketing Program Coordinator, at nelida.griego@td.nm.gov.

Flex Initiative Reporting (Mandatory)

Initiative reporting is mandatory to analyze the performance of your specific awarded flex initiatives, and can be submitted in one of two ways:

• Tracking & Impact Report (TIR) - A customized Tracking and Impact Report will be provided to you upon request for your completion in your CoOp Corner Reporting & Analytics folder. This form/report is customized to your organization with reporting tabs for your awarded flex funds. Once completed, notify your PSR.

• FY26 Flex Report/Wrap Deck Submission - A copy of vendor-supplied metrics and performance reports may be uploaded in lieu of the Tracking and Impact Report using the Asana form linked here.

For those with ongoing initiatives, the Tracking and Impact Report (or vendor-supplied reporting) will be required to be completed/supplied as you acquire the data from your vendors, whatever that agreed upon frequency is (weekly, monthly, quarterly). For those who have one-time initiatives, reporting will be required to be completed/supplied 30 days after the flex initiatives publishes/concludes.

Deadline to submit your final Tracking and Impact Report or to upload vendor-supplied reporting is July 15, 2026 for FY26.