Ways New Mexico True Can Work for You


  1. Got an idea to build or strengthen tourism infrastructure in your area? Apply for the Destination Forward program Learn More.
  2. Interested in starting a tour operator business? Explore our Entrepreneur Tour Operator Toolkit Learn More.


  1. Add your tourism-related business listing, event listing, or your special deals and discounts to newmexico.org via our Partner Portal Learn More.
  2. Apply for a Cooperative Marketing Grant Program to leverage the New Mexico True brand in your destination advertising Learn More.
  3. Take your event to the next level through technical assistance, sponsorship, and destination advertising offered through the Tourism Event Growth & Sustainability Program Learn More.
  4. Submit story ideas and events for consideration in New Mexico Magazine, and consider its custom publishing, promotion, and advertising packages.
  5. Request New Mexico True Adventure Guides and tourism-related promotional materials for your event or meeting.
  6. Share what’s new in your area with the Communications team for a chance to get in-state or national PR exposure Learn More.
  7. Got a product that’s 100% made in New Mexico? Apply for our New Mexico True Certified program, and add our custom logo to your website or packaging Learn More.
  8. Don’t forget to tag us (@NewMexico on Twitter and Facebook, and @NewMexicoTrue on Instagram) on social media or use the hashtag #NewMexicoTrue so that we see your posts.
  9. Have printed materials or visitor’s guides? Contact Toby Martinez (tobyd.martinez@td.nm.gov) for distribution in Visitor Information Centers across the state.


  1. Keep up to date with New Mexico’s hospitality and tourism community at our industry site: nmtourism.org.
  2. Apply for the New Mexico Clean and Beautiful Grant Program for your cleanup, recycling, and beautification project Learn More.
  3. Use our vast research resources to grow your business and destination in a data-driven way Learn More.
  4. Sign up for our tourism industry newsletter to stay up-to-date on all essential data, news and resources throughout the tourism industry Sign Up Now.