Tourism Event Growth & Sustainability Program

 

FY25 Application window opens March 18 - April 16, 2024, 5:00pm (MDT)

 


Join us for the FY25 Tourism Event Growth & Sustainability Program & Application Webinar

March 15, 2024, 10:00am (MDT) - Register here


 

This program provides technical assistance, marketing, and sponsorship to qualified tourism events within New Mexico to support their growth and sustainability.

What qualifies as an eligible event?
Eligible events for this program will do all of the following things:

  1. Drive out-of-state travel
  2. Drive in-state travel resulting in overnight stays
  3. Provide an experience aligned with the New Mexico True brand

Who's eligible?

  1. Applicants must partner with an eligible fiscal agent (see Application Guidelines* III. FISCAL AGENT & CO- FUNDING REQUIREMENTS.
  2. Each part of the program has specific requirements for participation; see Application Guidelines* I. PROGRAM PURPOSE & OVERVIEW for details. 
  3. Events may only participate in one part of the program per fiscal year. 

*FY25 Application Guidelines COMING SOON!


**FY25 PROGRAM INFORMATION UNDER CONSTRUCTION - TO BE POSTED BY MARCH 1, 2024**


FY24 TEGS program offers three options for support:

Accelerator

Builds and improves events to prepare them for sponsorship. Technical assistance offers recommendations for improvement based on an Online Discoverability audit assessing the event's web and social presence, as well as an onsite audit assessing on-the-ground operations. Upon successful completion of the audit process, the event may receive up to $5,000 in reimbursement-based funding to execute recommended deliverables for improvement.

To participate, applicants must provide proof of event success/track record, local commitment, and a readiness to accelerate the event.

 

Cooperative Marketing

Secures marketing and advertising for events through a 2:1* matching investment marketing program. Awarded events select from a media menu up to an award amount of $10,000.

To participate, applicants must have digital access to event website and social accounts and the website must show conversion potential.

*Confirmation of NMTD matching level pending outcomes of 2024 Legislative Session.

 

Sponsorship

Provides up to $50,000 in sponsorship from NMTD, based on event size, and provides the opportunity to participate in a national sponsorship sales program, depending on eligibility.

To participate, applicants must provide brand impressions equal to the contract amount and demonstrate advertising potential and the ability to grow the event. Events must have a marketing plan, financial plan/budget, tourist-centered website and social media, and attendee and economic impact data.

 

For further information or program assistance, please contact Tourism Development Department at grantinfo@td.nm.gov.

 

CLICK THE LINKS BELOW FOR FULL PROGRAM DETAILS AND A LINK TO THE APPLICATION.