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Tourism Event Growth & Sustainability Program

The program application will be open from Monday, April 18, 2022 to Friday, May 27, 2022.

This program provides technical assistance, sponsorship, and marketing and advertising to events within New Mexico to support their growth and improvement.

The program offers three options for support:

Event Accelerator

Builds and improves events to prepare them for sponsorship. Technical assistance provides an Online Discoverability Audit of the event and a strategy for building/improving the event website, social media presence, and/or online ticketing. Upon successful completion of the accelerator, the event may receive up to $5,000 in reimbursement-based funding to execute the deliverables provided in the accelerator.

To participate, applicants must provide proof of event success/track record, local commitment, and a readiness to accelerate.

Event Sponsorship

Provides up to $50,000 in sponsorship from NMTD and provides the opportunity to participate in a national sponsorship sales program, depending on eligibility.

To participate, applicants must upload letters of support from the event’s Town/City, County, Chamber, and DMO; provide brand impressions equal to contract amount; and demonstrate advertising potential and ability to grow the event.

Events must have a media/communications plan; a website and social media strategy; and a marketing budget. Applicants must also provide eventgoer numbers and demographics, as well as information about the event’s economic impact on the community; data must indicate that the event has grown and is successful enough to attract sponsors.

CoOp Events Advertising Program

Secures marketing and advertising for events through a 2:1 co-funded marketing program in which awarded entities choose from a media menu up to an award of $10,000.

To participate, event must have digital access to website and social accounts, and conversion potential on the event website.
 

CLICK THE LINKS BELOW FOR FULL PROGRAM DETAILS AND A LINK TO THE APPLICATION.