Tourism Event Growth & Sustainability Program
The FY24 program application will open March 21, 2023 and close on April 21, 2023.
This program provides technical assistance, marketing, and sponsorship to qualified tourism events within New Mexico to support their growth and sustainability.
The program offers three options for support:
Accelerator
Builds and improves events to prepare them for sponsorship. Technical assistance offers recommendations for improvement based on an Online Discoverability audit assessing the event's web and social presence, as well as an onsite audit assessing on-the-ground operations. Upon successful completion of the audit process, the event may receive up to $5,000 in reimbursement-based funding to execute recommended deliverables for improvement.
To participate, applicants must provide proof of event success/track record, local commitment, and a readiness to accelerate the event.
Cooperative Marketing
Secures marketing and advertising for events through a 2:1* matching investment marketing program. Awarded events select from a media menu up to an award amount of $10,000.
To participate, applicants must have digital access to event website and social accounts and the website must show conversion potential.
*Confirmation of NMTD matching level pending outcomes of 2023 Legislative Session.
Sponsorship
Provides up to $50,000 in sponsorship from NMTD, based on event size, and provides the opportunity to participate in a national sponsorship sales program, depending on eligibility.
To participate, applicants must provide brand impressions equal to the contract amount and demonstrate advertising potential and the ability to grow the event. Events must have a marketing plan, financial plan/budget, tourist-centered website and social media, and attendee and economic impact data.
For further information or program assistance, please contact Holly Kelley, Business Development Coordinator, at Holly.Kelley@td.nm.gov or 505-629-8234.
