COMING SOON!!
FY26 Application window opens March 19 - April 17, 2025, 5:00pm (MT)
Please note, the FY26 grant cycle runs from July 1, 2025 - June 30, 2026
To register for the FY26 Grant Application Webinar on Friday, March 14, 2025 @ 10:30am, click here.
The Tourism Event Growth & Sustainability (TEGS) program provides technical assistance, marketing, and sponsorship to qualified tourism events within New Mexico to support their growth and sustainability.
What qualifies as an eligible tourism event?
Eligible tourism events for this program must do ALL of the following things:
- Drive out-of-state travel
- Drive in-state travel resulting in overnight stays
- Provide an experience aligned with the New Mexico True brand of "adventure steeped in culture."
Who's eligible?
Eligible entities include:
- Nonprofit tourism-related organizations
- For-profit organizations
- Municipalities and counties
- Tribal governments
All eligible entities must have a fiscal agent - Municipalities, counties, and tribal governments may serve as their own fiscal agent.
For-profit and some nonprofit applicants must partner with a government entity to serve as their fiscal agent.
Nonprofit applicants and fiscal agents must be in good standing with the New Mexico Secretary of State and the New Mexico Office of the Attorney General now known as the NM Department of Justice.
FY26 TEGS Program Guidelines and Definitions documents will be available late February 2025. In the meantime, the FY25 TEGS Program Guidelines and Definitions Document are available FOR REFERENCE ONLY and subject to minor changes for FY26.
FY26 TEGS program offers three options for support:
Accelerator
Builds and improves events to prepare them for sponsorship. Technical assistance offering recommendations for improvement may include an Online Discoverability audit assessing the event's web and social presence, as well as an onsite audit assessing on-the-ground operations. Upon successful completion of the audit process, the event may receive up to $5,000 in reimbursement-based funding to execute approved deliverables.
To participate, applicants must provide proof of event success/track record, local commitment, and a readiness to accelerate the event.
Cooperative Marketing
Secures marketing and advertising for events through a 2:1 matching investment marketing program. Awarded events select from a media menu up to an award amount of $10,000 with a $5,000 match from partner for a total of $15,000. The co-funded award is strictly cash-only payment to NMTD by the awarded partner.
To participate, applicants must have digital access to event website and social accounts and the website must show conversion potential.
Sponsorship
Provides up to $50,000 in sponsorship from NMTD, based on event size, and provides the opportunity to co-brand event with New Mexico True. As part of brand stewardship, all creative must meet New Mexico True brand standards and must be reviewed and approved by NMTD prior to trafficking.
To participate, applicants must provide brand impressions equal to the contract amount and demonstrate advertising potential and the ability to grow the event. Events must have a marketing plan, financial plan/budget, tourist-centered website and social media, and attendee and economic impact data.
For further information or program assistance, please contact Tourism Development Department at grantinfo@td.nm.gov.
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FY26 Application window opens March 19 - April 17, 2025, 5:00pm (MT)
Please note, the FY26 grant cycle runs from July 1, 2025 - June 30, 2026
The TEGS application will be available via Submittable. For browser compatibility:
- best experience use the latest versions of Chrome, Firefox, or Safari
- not supported Internet Explorer is not recommended for Submittable use
- for browser error messages and troubleshooting click here
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FY25 TEGS Application Webinar
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- FY25 TEGS Program Grant Guidelines - for reference only, subject to change
- FY25 TEGS Program Sample Application - for reference only, subject to change
- FY25 TEGS Program Definitions Document - for reference only, subject to change
- TEGS Program Economic Impact Calculator