This program provides technical assistance, sponsorship, and marketing and advertising to events within New Mexico to support their growth and improvement.

The program offers three options for support:

Event Accelerator

Builds and improves events to prepare them for sponsorship. Technical assistance provides an Online Discoverability Audit of the event and a strategy for building/improving the event website, social media presence, and/or online ticketing. Upon successful completion of the accelerator, the event may receive up to $5,000 in reimbursement-based funding to execute the deliverables provided in the accelerator.

To participate, applicants must provide proof of event success/track record, local commitment, and a readiness to accelerate.

Event Sponsorship

Provides up to $50,000 in sponsorship from NMTD and provides the opportunity to participate in a national sponsorship sales program, depending on eligibility.

To participate, applicants must upload letters of support from the event’s Town/City, County, Chamber, and DMO; provide brand impressions equal to contract amount; and demonstrate advertising potential and ability to grow the event.

Events must have a media/communications plan; a website and social media strategy; and a marketing budget. Applicants must also provide eventgoer numbers and demographics, as well as information about the event’s economic impact on the community; data must indicate that the event has grown and is successful enough to attract sponsors.

CoOp Events Advertising Program

Secures marketing and advertising for events through a 2:1 co-funded marketing program in which awarded entities choose from a media menu up to an award of $10,000.

To participate, event must have digital access to website and social accounts, and conversion potential on the event website.
 

CLICK THE LINKS BELOW FOR FULL PROGRAM DETAILS AND A LINK TO THE APPLICATION.