SANTA FE – The New Mexico Tourism Department (NMTD) is awarding nearly $3.5 million to a record 46 local governments and tourism-related entities across New Mexico through the department’s Cooperative Marketing Grant Program for Fiscal Year 2024.
In total, NMTD is awarding $3,437,267 through a 2:1 match, meaning the joint investment in tourism advertising between NMTD and all grant recipients is an estimated $5.16 million.
Rural communities are receiving roughly $2.2 million in grant funding in FY24, equating to roughly 62 percent of all grant funding from NMTD for this program. Tribal and Indigenous entities are receiving $109,052 in grant funding for FY24.
“I’m incredibly pleased we continue to support so many communities and tourism amenities through the Cooperative Marketing Grant Program,” said Tourism Secretary Jen Paul Schroer. “Because tourism continues to be a viable source of economic development for New Mexico destinations of all sizes, pooling our resources for tourism marketing helps us deliver more effective results for communities.”
Examples of tourism marketing campaigns supported by the Cooperative Marketing Grant Program from FY23 include:
- digital billboards in El Paso to promote the Town of Silver City
- print ads in regional magazines to promote the City of Las Vegas
- photo asset creation for the Town of Mesilla
- crowdsourced photo and video management for the City of Gallup
- seasonal campaigns with content creators and influencers for the City of Alamogordo
- social media content development and implementation for the Santa Fe Children’s Museum
- custom written article publication for the Indian Pueblo Cultural Center
“The Town of Red River has been an active participant in the New Mexico Tourism Department’s Cooperative Marketing Grant Program for many years now. We see a lot of value in leveraging our marketing dollars through this program to reach our target demographics. The program team collaborates with us on creating a media menu that aligns with our destination’s marketing strategy and offers an array of digital, print, and out-of-home initiatives that follow all current trends in tourism marketing,” said Town of Red River Director of Economic Development and Tourism Max Khudiakov. “We are extremely pleased with the results of all the marketing campaigns we have done through the program and are looking forward to our future collaborations.”
Recipients of the Cooperative Marketing Grant Program for FY24:
Cooperative Marketing Grant Program – FY24
|
|
Entity Name |
Award |
Acoma Haak'u Foundation, Inc. |
$12,442.00 |
Carlsbad Chamber of Commerce |
$15,572.00 |
City of Alamogordo |
$238,744.00 |
City of Deming |
$60,330.00 |
City of Gallup |
$175,236.00 |
City of Las Vegas |
$47,166.00 |
City of Raton - Center for Community Innovation |
$23,752.00 |
City of Roswell |
$119,421.80 |
City of Socorro |
$64,952.67 |
City of Truth or Consequences |
$80,832.00 |
Cloudcroft Chamber of Commerce |
$19,298.00 |
Clovis/Curry County Chamber of Commerce |
$28,466.00 |
Greater East Mountain Chamber of Commerce (Edgewood) |
$9,994.67 |
Energy, Minerals, Natural Resources Department - State Parks Division |
$45,940.00 |
Explora Science Center |
$4,978.00 |
Farmington Convention & Visitors Bureau |
$54,132.00 |
Grant County |
$50,568.00 |
Indian Pueblo Cultural Center |
$12,298.00 |
Lordsburg Economic Advancement Project |
$26,714.67 |
Los Alamos County |
$76,764.00 |
Lovington MainStreet |
$12,000.00 |
National Atomic Museum Foundation |
$11,762.00 |
National Institute of Flamenco |
$33,902.00 |
Navajo Nation Tourism Department |
$80,180.00 |
New Mexico Bed & Breakfast Association |
$13,300.00 |
New Mexico Wine |
$58,854.00 |
Department of Transportation - Aviation Division |
$32,252.00 |
Pecos Business Association |
$4,978.00 |
Poeh Cultural Center |
$4,132.00 |
Sandoval County Tourism Alliance |
$29,110.00 |
Santa Fe Children's Museum |
$17,994.67 |
Santa Fe County |
$258,740.00 |
Ski New Mexico |
$54,048.67 |
Taos Ski Valley Chamber of Commerce |
$10,918.00 |
TOURISM Santa Fe |
$108,497.33 |
Town of Mesilla |
$8,664.00 |
Town of Red River |
$42,354.00 |
Town of Silver City |
$110,772.00 |
Town of Taos |
$97,860.00 |
Village of Angel Fire |
$78,172.00 |
Village of Chama |
$48,462.00 |
Village of Ruidoso |
$413,358.00 |
Visit Albuquerque |
$559,288.00 |
Visit Las Cruces |
$95,936.67 |
Visit Questa |
$57,368.00 |
West Central Community Development Group |
$26,762.00 |
In FY23, NMTD awarded $3.9 million in grant funding to 41 partners. To review full lists of grant participants from previous years, visit our website.