Tourism Department rejects use of generative AI in tourism advertising
SANTA FE — The New Mexico Tourism Department is taking a stance to keep generative artificial…
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Tourism Department boosts rural tourism development through cooperative marketing grant program
SANTA FE – At a time where more US travelers are shifting towards shorter-duration and lower-cost…
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New Mexico True campaign influences $2.3 billion in visitor spending in 2025
SANTA FE — New Mexico’s flagship tourism marketing campaign delivered its highest return on…
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Tourism Department awards second round of Route 66 Centennial grant funding
SANTA FE, NM – With the Route 66 centennial just around the bend, the New Mexico Tourism Department…
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New Mexico True campaign tabbed as finalist for Skift IDEA Awards
SANTA FE — New Mexico has again earned another accolade for its appeal as a noteworthy leisure…
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Tourism Department awards $3.8 million through cooperative marketing grant program
SANTA FE – The New Mexico Tourism Department (NMTD) is awarding $3.8 million in grant funding to 45…
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Tourism Department’s 2026 budget proposal aims to tap international markets
SANTA FE – New Mexico Tourism Department Acting Secretary Lancing Adams’ vision to expand the New…
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NMTD announces recipients of Route 66 Centennial Grant Program
SANTA FE, NM – The New Mexico Tourism Department (NMTD) is awarding $1.5 million in grant funding to…
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Tourism Department commits $125,000 to Ruidoso area for tourism marketing initiatives
SANTA FE — In an effort to help reinvigorate visitor spending activity in the Village of Ruidoso and…
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State opens grant program to prepare and promote New Mexico for Route 66 Centennial
SANTA FE, NM – New Mexico communities and organizations looking to join in the celebration of the…
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