Aimee Awonohopay joins Team True as the Cultural Heritage Coordinator. In her new role, she will serve as the liaison and primary point of contact between the NM Tourism Department and Native American tribal governments and enterprises, State of NM Indian Affairs Department and other state agencies, and rural communities interested in creating a cultural heritage experience. Aimee will collaborate with cultural entities to assist in developing new tourism product and infrastructure, and in promoting the NM True brand.  Originally from the Midwest, Aimee is an enrolled member of the St. Croix Chippewa Indians of Wisconsin. She relocated to New Mexico in 2016 as the Public Lands Partnerships Manager for American Indian Alaska Native Tourism Association, promoting tribal tourism development near public lands. Aimee has worked in the cultural tourism industry for nearly 10 years and served tribal organizations for over 20 years.  She can be reached at or (505) 690-8647.