Upcoming Events

The Tourism Department organizes, holds and participates in a variety of events to engage the industry, share the #NewMexicoTrue brand and educate its partners. From how-to webinars to Tourism Commission meetings, presentations at meetings and “True Tours,” the department prides itself on involvement and activation.

ROSWELL TRUE TOUR
June 28-29, 2018 

The Tourism Department staff will visit Roswell to learn about the attractions and points of interest that are important to the community, then provide insight and feedback to local tourism stakeholders on how they can work with New Mexico True. A public meeting will be held on Friday, June 29 at the Roswell Museum and Art Center (100 W. 11th Street) at 8:30am - 10:30am to review opportunities for collaboration with tourism partners and learn about leveraging the New Mexico True brand. 

 

MORA VALLEY TRUE TOUR
July 9-10, 2018 

The Tourism Department staff will visit Mora to learn about the attractions and points of interest that are important to the community, then provide insight and feedback to local tourism stakeholders on how they can work with New Mexico True. A public meeting will be held Tuesday, July 10, 2018 to review opportunities for collaboration with tourism partners and learn about leveraging the New Mexico True brand. Time and location TBD. 

 

HOW TO EXPAND CULTURAL TOURISM
July 19, 2018 from 10:00 - 11:00 a.m.

Nationally and internationally, there is a huge draw to Native American culture. New Mexico is rich with 1,000 years of Native culture— 23 Pueblos and Nations each with distinct stories, art, food and living traditions. Curiosity and a craving to learn more about Native American culture and traditions are growing rapidly. An expected influx of travelers to the Land of Enchantment could benefit your business and destination by creating partnerships with tribal communities and pueblos. Networking with organizations like Indian Pueblo Cultural Center and industry partners from the 23 Pueblos and Nations brings expanded tourism opportunities for our destinations. Working with tribal leaders and communities to understand, promote and invite tourists our shared spaces is essential when trying to respect and educate travelers all while allowing for hidden gems to be discovered and adventures to begin. 

Click here to register.

 

FARMINGTON TRUE TOUR
September 13-14, 2018 

The Tourism Department staff will visit Farmington to learn about the attractions and points of interest that are important to the community, then provide insight and feedback to local tourism stakeholders on how they can work with New Mexico True. A public meeting will be held Tuesday, July 10, 2018 to review opportunities for collaboration with tourism partners and learn about leveraging the New Mexico True brand. Time and location TBD.