Upcoming Events

The Tourism Department organizes, holds and participates in a variety of events to engage the industry, share the #NewMexicoTrue brand and educate its partners. From how-to webinars to Tourism Commission meetings, presentations at meetings and “True Tours,” the department prides itself on involvement and activation.

New Mexico True "How To" Webinar: How to be Social, Part One
October 19, 2017
10:00 am - 11:00 am

Never before has social media been more important to tourism and travel. From the way we attract potential visitors, to the way they share their photos and experiences, it is crucial that our industry be on our A Game when it comes to social media. In part one of this two-part series, you’ll learn about the current social media landscape and how to prepare for what changes are ahead, along with tips and tricks to maximize your resources and engage consumers. RSVP here to reserve your spot.


  • Amy Tiscler/Caitkyn Jenkins, Simply Social Media
  • Wendy Forbes, Wendy92, LLC
  • Tracy Cox, Visit Albuquerque

Key takeaways:

  • How do I navigate the constantly changing social media landscape?
  • What tips do you have for increasing engagement with my followers?
  • Where are the best places to find shareable content?
  • How do I prioritize my social media energy?
  • What changes do I need to be prepared for?


True Tour: Clayton / Union County
November 2-3, 2017

Tourism department staff will visit Clayton and Union County to learn about the attractions and points of interest that are important to the community, and then provide insight and feedback to local tourism stakeholders on how they can work with New Mexico True. Public meeting time and location TBD.


New Mexico True "How To" Webinar: How to be Social, Part Two
November 16, 2017
10:00 am - 11:00 am

As a follow up to "How to be Social, Part One," we will take a deeper dive into the ever-changing world of social media marketing and tackle the tough topics like working with influencers, social media measurement, and content creation. Webinar attendees will walk away with a better understanding of what goes into having a solid social media presence and why that is important in today’s travel and tourism landscape. RSVP here to reserve your spot.

Key takeaways:

  • Is there more to content creation than blogging?
  • How can I use social media to engage with my audience in person?
  • Are influencers worth it? What do I need to know about influencers?
  • How do I prove the ROI of social media?
  • What are my options if social media makes me scared and afraid?


Legislative Finance Committee Tourism Department FY19 Budget Hearing
November 17, 2017
10:30 am

State Capitol Building - Open to the Public
Details to follow


Q3 Tourism Commission Meeting
November 30, 2017

Silver City
Details to follow