Upcoming Events

The Tourism Department organizes, hosts and participates in a variety of events to engage the industry, share the #NewMexicoTrue brand and educate its partners. From how-to webinars to Tourism Commission meetings, presentations, and “True Tours,” the department prides itself on involvement and activation.

WEBISODE: HOW TO HOST TRAVEL WRITERS BY LEVERAGING NMTD’S PR EFFORT​
November 13, 2018 from 10:00am to 11:00am. - REGISTER HERE

At New Mexico Tourism Department, our PR team is working hard to get earned media coverage for your region. Earned media is stories written by travel writers. Like word of mouth, earned media is considered very credible and can convert readers into New Mexico tourists. In our earned media efforts, the PR team works with HUB Destination Marketing, many national travel writers and hosts several press trips. With each press trip, our team works with multiple industry partners to find the best niche market for each journalist. Some are culinary writers, others are hardcore adventure writers who want to experience defending off cliffs and mountains, but each writer with approved assignments has a deadline. In this webisode we will be talking about why press trips are important (including a not-to-be-missed live discussion with our PR agency, HUB Destination Marketing) and how you, as an industry partner, can leverage NMTD¹s efforts by offering insight into your destination and offerings. 

Key Takeaway: 
What exactly does NMTD PR team and agency do? 
How can I work with NMTD’s PR agency? 
What is a press trip and why should I participate in one? 
What are some of my peers’ big earned media wins and how did they do it? 
How to build a long-term relationship with national travel journalists by providing an effective press trip 
How to determine if a journalists is a fit for your destination and worth hosting. 
How to organize a press trip accordingly and prepare your community for a journalist’s visit 
 

CENTRAL REGIONAL MARKETING BOARD MEETING
November 29, 2018 from 3:00 to 4:30. Location TBD

 

SOUTHWEST REGIONAL MARKETING BOARD MEETING
November 30, 2018 from 10:00am to Noon at the Sierra del Rio Golf Course (101 Clubhouse Rd, Elephant Butte, NM)

 

SOUTHEAST REGIONAL MARKETING BOARD MEETING
December 5, 2018 from 12:00pm to 2:00pm. Location TBD