Applications for the special events grant closed August 19, 2024.
Qualifying Special Events Information
Special events related to celebration of the Centennial of Route 66 will be eligible for funding and sponsorship. Pre-planning for special events will be considered as potentially eligible for funding. Successful applicants for special events will coordinate directly with NMTD regarding sponsorship.
The following are specific guidelines related to this grant track. These types of events must clearly work to:
Event Sponsorship Project Specifics
Selected Route 66 special events would be approved to use the NMTD Route 66 Centennial logo and would receive Route 66 co-branding support and co-advertising through NMTD’s website.
Applicants must: Have a clear Route 66 themed event; provide written support from the event’s municipality, County or Chamber of Commerce; have a clear event plan with a budget and goals for success; demonstrate advertising potential; have a media/communications plan; and have a website and social media strategy.
Funding Threshold
Special events sponsorships cannot exceed $20,000 and will be based on event attendance.
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Tier
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Maximum Award
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Number of Attendees
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1
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Up to $10,000
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Up to10,000
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2
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Up to $20,000
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Over 10,000
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Applications for the special events grant closed August 19, 2024.
