Please note: applications for this grant program have officially closed.

Qualifying Special Events Information

Special events related to celebration of the Centennial of Route 66 will be eligible for funding and sponsorship. Pre-planning for special events will be considered as potentially eligible for funding.  Successful applicants for special events will coordinate directly with NMTD regarding sponsorship.

The following are specific guidelines related to this grant track.  These types of events must clearly work to:

• Promote the Route 66 Centennial

• Support both in-state and national visitation

• Have a methodology to collect demographic information about visitors and clearly document project success

Event Sponsorship Project Specifics

Selected Route 66 special events would be approved to use the NMTD Route 66 Centennial logo and would receive Route 66 co-branding support and co-advertising through NMTD’s website.

Applicants must: Have a clear Route 66 themed event; provide written support from the event’s municipality, County or Chamber of Commerce; have a clear event plan with a budget and goals for success; demonstrate advertising potential; have a media/communications plan; and have a website and social media strategy.

Funding Threshold

Special events sponsorships cannot exceed $20,000 and will be based on event attendance.