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Public and Industry Relations Director
The Public and Industry Relations Director (PIRD) is an integral part of the Marketing Team, leading all public and industry relations efforts and being actively involved in all marketing discussions for the New Mexico True brand. The PIRD will be responsible for the proactive pursuit of earned media that drives increased awareness and favorable opinion of New Mexico as a travel destination for leisure and group travel. Through an aggressive PR strategy focused on national, regional, and travel trade media, the PIRD will oversee incoming and outgoing messaging related to travel and tourism in New Mexico. The ideal candidate will possess stellar communication skills and writing ability, be able to identify the “story behind the story” to maximize media interest in a destination or attraction, and be up-to-speed with the latest developments and trends with media and marketing. The PIRD is responsible for all public relations contracts and initiatives, as well as managing the department’s industry relations efforts and regional marketing boards. The PIRD will report directly to the Cabinet Secretary and serve at the pleasure of the Governor. Estimated hire date: November 2017. Please send resume or CV, letter of interest, and responses to these four questions to Rebecca Latham, Cabinet Secretary, on or before October 27. 2017.
Public and Industry Relations Coordinator
The Public and Industry Relations Coordinator will work with the Public and Industry Relations Director on all travel related public relations efforts to further position New Mexico (NM) as a top vacation destination for venturesome travelers. This position will also be actively involved in statewide industry relations, aiding the Public and Industry Relations Director as a liaison for the tourism industry, finding mutually beneficial opportunities for partnership and building the department's profile as a trusted industry leader statewide. Estimated hire date: November 2017. Please send resume or CV and letter of interest to Rebecca Latham, Cabinet Secretary, or submit your application directly here.
Art Director/Photo Director/Associate Publisher for New Mexico Magazine
This role is responsible for the design and production of the magazine and all it’s related branded materials. This role upholds the mission and integrity of the publication as well as promotes growth and development of an updated visual voice for the brand across platforms. This person leads the design team and is responsible for layout, production and printing of the publication and related materials. This person commissions photos, directs photographers, photo edits, and purchase of stock images for use in the Magazine, New Mexico True Adventure Guide, marketing materials and digital products. This position manages the design team and collaborates with NMTD and represents the Magazine professional in networking and public events. The Art Director will report directly to the CEO and serve at the pleasure of the Cabinet Secretary and Governor. Estimated hire date: November 2017. Read more about the position here. Please send resume or CV and letter of interest to Rebecca Latham, Cabinet Secretary, no later than October 30, 2017.