Job Openings at the New Mexico Tourism Department

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Tourism Development Director

The New Mexico Tourism Department is seeking a Tourism Development Director who has a strategic vision to lead and manage the state’s tourism development programs to erect or enhance tourism products that significantly contribute to the growth and sustainability of New Mexico’s tourism economy state-wide. The ideal candidate manages capital projects, various grant programs, four state owned visitor centers, and tribal and culturally focused initiatives for the purpose of developing successful tourism products that align with the New Mexico True brand.

This position provides a unique opportunity to guide public and private sectors in tourism development opportunities, build alliances with key business, industry and community sectors, and lead a team through creative, technical and interpersonal skills with a high standard for quality to work effectively with various public officials, staff, citizens and others.

The Tourism Development Director reports to the Cabinet Secretary, represents the Department in various high-level public capacities, and as serves liaison to local, regional and state economic development and planning organizations.

Illustrative examples of essential duties include:

  • Through strong effective empowering management skills, lead division staff members in implementing the strategic plan for the division through evaluation, hiring, coaching, and supervision; prepare operational reports and analyses setting forth progress and best practices and provide appropriate recommendations.
  • Lead and facilitate the development of new tourism products that increase awareness of the state’s attractions, historical and recreational amenities, arts and special events by developing strategy and programs to improve, package and market to current or new market segments.
  • Administer and implement the division’s grant programs; research, coordinate and prepare grant proposals for various other programs and projects administered by the department; be adept of other funding sources that may advance tourism development initiatives.
  • Initiate and maintain intergovernmental relations with local, state, tribal, and federal agencies, as well as industry associations and groups to foster partnerships to develop and implement sustainable tourism development products for New Mexico.
  • Work within internal divisions such as Marketing, Research, and Communications Divisions to identify tourism trends, leverage stakeholder capacity, and maintain brand awareness and integrity


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