Google My Business Education & Resources

Google-DMO Partnership Program is a statewide collaboration The New Mexico Tourism Department (NMTD) is working alongside destination marketing organizations (DMOS), nonprofits, private businesses and other tourism marketing experts to escalate the vibrancy of every community and its assets across Google's products. We will accomplish our goals by optimizing Google listings with accurate information and high-quality content. 

The following resources cover instructions and best practices for extracting the greatest benefit from Google My Business. Topics include:

  • Claiming and managing your account

  • Obtaining and responding to reviews

  • Improving photo content

  • Adding 360 images & video

  • Removing unwelcome photos

  • Leveraging Local Guides

  • Getting the most from posts

The accuracy and quality of your Google profile is paramount.

Browse the Google My Business Support Center for more ways to maximize opportunities.

To begin, you will need a valid Google account.
The account you choose will become the “owner” of your business within Google’s products. We recommend using a business-related or generic email. Any account will work, or you may set up an account using your own email address. To create a Google account, follow this link: Note that you can switch to using an existing email address with the link directly below the “choose your username” field. 

Does your business already have a listing on Google?
In that case, try a search on or

Is your business on Google Maps? 
If so, visit the Google My Business (GMB) site here: and look for the ”start now” button which will walk you through the process of setting up your new business. You can also do this by “adding a missing place” within the desktop or mobile Google Maps app.

Now that you’ve set up your account and claimed your business, what's next?
Access the GMB portal via: to view how-to documents for tips and best practices to get the most out of GMB opportunities.

Are you a small business? 
Google for Small Business put together a list of manageable actions owners can take to adapt to the COVID-19 crisis. Click here to learn more.

Questions? Email us at