Industry site header image

Welcome to the New Mexico True Industry Partners Website

Strategic Plan

Developed using the latest industry research, the strategic plan outlines the driving priorities that guide the department’s initiatives, marketing efforts and performance measures for the coming year. Strategic priorities focus on building the brand, unifying and leading the industry, requiring a rigorous approach and inspiring in-state pride and travel. Establishing a foundation and vision for the department’s efforts, this plan extends to travel, tourism and hospitality partners in the state.


Click Here to Download the FY17 Strat Plan