In an editorial published over the weekend, the Albuquerque Journal applauds the Tourism Department's efforts to market the state as a destination for entrepreneurs and businesses. In a joint effort with the City of Albuquerque, the department showcased messaging to appeal to attendees at the SXSW Conference in Austin. The article notes:

The Tourism-Albuquerque partnership is a smart, coordinated move that pushes the agency’s message beyond just hiking, biking and scenic photo-ops. Branching out into business recruitment is a natural outgrowth of the department’s New Mexico True branding effort. Let’s hope this synergy attracts more innovators to our state.

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