Communities throughout New Mexico set to leverage nearly $600,000 to support the marketing and promotion of tourism


The New Mexico Tourism Department has announced the recipients of its Cooperative Marketing Grant Program for FY20. Overall, communities and organizations throughout New Mexico are set to leverage nearly $600,000 to support the marketing and promotion of tourism resources, experiences, and events that will drive economic activity.

“The co-op program offers such a great opportunity to drive economic growth through tourism for communities and organizations across New Mexico,” said Tourism Secretary Jen Paul Schroer. “We are incredibly grateful that we received so much interest in this program from the tourism industry, and we look forward to growing our economy through tourism with our partners.”

The New Mexico Tourism Department awarded a total of $599,547 for the FY20 grant cycle. The Cooperative Marketing Grant Program provides advanced media options for New Mexico destinations that are otherwise out of reach. The program also provides year-round technical assistance, marketing strategy and industry research to help optimize the value of every dollar.

“Receiving $1.3 million in funding requests for this program is proof that the Cooperative Marketing Grant Program holds great value in the eyes of the tourism industry, and further demonstrates the opportunity to increase the state’s investment in cooperative programs moving forward,” Secretary Paul Schroer said.

It is our pleasure to share the FY20 Cooperative Marketing Grant recipients: 

  • Carlsbad Chamber of Commerce
  • City of Alamogordo
  • City of Deming
  • City of Gallup
  • City of Lovington
  • City of Roswell
  • City of Truth or Consequences
  • City of Tucumcari
  • Edgewood Chamber of Commerce
  • Farmington Convention & Visitors Bureau
  • Grant County Commissioners & Lodgers’ Tax Committee
  • Las Vegas First Independent Business Alliance
  • Los Alamos County
  • National Hispanic Cultural Center
  • New Mexico Council of Outfitters and Guides
  • Parallel Studios
  • Pecos Business Alliance
  • Roosevelt County Chamber of Commerce
  • Sandoval County Tourism Alliance
  • Santa Fe County
  • Ski New Mexico
  • Southern New Mexico State Fair & Rodeo
  • Southwestern Association for Indian Arts/Santa Fe Indian Market
  • Taos Ski Valley Chamber of Commerce
  • TOURISM Santa Fe
  • Town of Mesilla/Experience Mesilla
  • Town of Red River
  • Town of Silver City
  • Town of Taos
  • Village of Cloudcroft
  • Visit Albuquerque
  • Visit Las Cruces
  • Wildlife West Nature Park

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