● HDM/NMTD traveled to New York City to attend IMM-USA in January, HDM vetted all attendees and secured strong appointments for NMTD and was onsite to provide the NMTD team assistance.
● In addition to IMM, HDM hosted a strong media mission in New York City. HDM met with representatives from Architectural Digest, Food Network Magazine, Budget Travel and The Epoch Times, as well as two freelance journalists that are based in NYC. ○ HDM was able to secure coverage on Hotel Chaco with Architectural Digest within two weeks of the media mission. You can view that piece here. HDM expects additional coverage to come.
● As previously mentioned, HDM and NMTD hosted a journalist dinner while in NYC. Chef Marc Quinones of Mas Tapas y Vino in Albuquerque was brought out to head the event, while New Mexico Wines provided libations. The event was hosted in a private suite at the Royalton Hotel and a strong show of journalists were in attendance. Those journalists were: ○ David Lang – Travel & Leisure China
○ Donnie Sexton -Travel & Leisure China
○ Amanda Ogle – National Geographic Traveler, Travel + Leisure & more
○ Robert Annis – AFAR, Bicycling, Outside Online & more
○ Kerri Allen – Huffington Post & more
○ Debi Lander – By Lander Sea
○ Mary Ann DeSantis – DeSoto Magazine
○ Cynthia Calvert – Tribune Newspapers
○ Wilson Calvert – Tribune Newspapers
○ Kim Grant – New Mexico Based Influencer
○ Joanne DiBona – USA Today 10Best
○ Tony DiBona – USA Today 10Best
○ Elly Devries – Group Tour Spotlight
○ Lucas Aykroyd – New York Times, WestJet Magazine & more
● From July 2018 thru January 2019, publicity value for media coverage generated by HDM was $1,024,708 ○ As of January 31, 2019, the year to date publicity value for media coverage generated by HDM represents a 924.71% ROI on the FY 2018/2019 contract.
○ This includes the many articles syndicated by Architectural Digest, CNHI, Tampa Bay Times, Travel+Leisure, Asbury Park Press, live morning show coverage in Cincinnati and more.
● There is confirmed coverage on Gallup, Farmington, Chaco Canyon, Acoma Pueblo, and more in the coming months