Updates from December 2018

  • HUB Destination Marketing (HDM) has been working with NMTD to complete the following PR initiatives:
    • More confirmed coverage from top journalists that experienced Northwest New Mexico because of proactive pitching by HDM. HDM expects additional coverage from Tampa Bay Times and Hunt Channel in the coming months
    • Tampa Bay Times reporter, Misty Wells, has confirmed a February 2019 trip as a result of proactive pitching and will be visiting New Mexico to try her hand at snow skiing
  • As previously mentioned, HDM/NMTD will travel to New York City and attend IMM-USA where they will pitch a minimum of 25 journalists in face-to-face appointments and host a dinner with up to eight (8) journalists 
  • Along with IMM, HDM will be hosting a media mission in New York City in January 2019

Coverage Report

  • From July thru December 2018, publicity value for media coverage generated by HDM was $1,005,755
    • As of December 31, 2018, the year to date publicity value for media coverage generated by HDM represents a 905.76% ROI on the FY 2018/2019 contract.

Coming Up

  • There is confirmed coverage on Gallup, Farmington, Chaco Canyon, Acoma Pueblo, and more in the coming months.