SANTA FE — New Mexico Magazine is celebrating its centennial anniversary with a year of commemorative offerings for the public. Formerly titled “New Mexico Highway Journal,” the magazine, which first published in June 1923, will release its centennial issue, “Reasons to Love New Mexico,” this July. Accompanying the anniversary issue is the magazine’s new centennial micro-website, which features select stories from over the decades and more than 1,100 of its magazine covers. Additional centennial celebration offerings include trip giveaways, a museum exhibit, a cookbook, and a commemorative poster.
“A huge congratulations is in order for New Mexico Magazine on its legacy and bright future. Thank you to every wordsmith, storyteller, artist, and photographer, past and present, whose talent and expertise have contributed to the magazine’s success today and over the decades. The stories and travel tips in these pages have inspired so many to better discover the Land of Enchantment,” Tourism Secretary Jen Paul Schroer said.
"As one of the longest publishing travel magazines in the country, New Mexico Magazine is honored to commemorate 100 years of true stories about New Mexico arts, culture, cuisine and adventure. Looking toward the decades ahead, we will continue to shine a light on the people and places that make New Mexico such a vibrant place to live and visit,” New Mexico Magazine CEO Ed Graves said.
In partnership with New Mexico tour guide company Heritage Inspirations, the magazine will give away four New Mexico trips—each an adventure steeped in culture. For more details, head to Instagram, follow New Mexico Magazine (@NewMexicoMag) and Heritage Inspirations (@HeritageInspirations). Future posts will provide giveaway details and instructions for entering to win.
On April 14, the New Mexico History Museum will unveil “Enchantorama! New Mexico Magazine Turns 100,” a new exhibit showcasing how the magazine evolved over the decades along with coverage of key moments in history and New Mexico’s unique cultural celebrations. Patrons are invited to take a step back in time with an interactive vignette depicting a mid-century office complete with a vintage typewriter. The exhibit is set to run through February 16, 2024.
“The New Mexico History Museum is proud to partner with New Mexico Magazine to explore the history of the publication and how it shaped the way visitors and new residents became attracted to the state. ‘Enchantorama!’ captures the fun of the magazine issues from the 1940s, 50s, and 60s, yet the exhibition serves as a testimonial to how the state has changed over time,” said Alicia M. Romero, Head Curator at New Mexico History Museum.
New Mexico Magazine's Centennial Cookbook: A Century of Flavors launches June 2023. Co-edited by Molly Boyle and Lynn Cline, it features 50 favorite recipes from past New Mexico Magazine issues and cookbooks, as well as modern takes on classic dishes from some of today’s top New Mexico chefs. The cookbook also includes introductory essays from celebrated writers Cheryl Alters Jamison, Levi Romero, Inez Russell Gomez, and Lois Ellen Frank and images from culinary photographer Douglas Merriam.
The magazine’s online store will soon purvey the cookbook as well as a commemorative poster featuring every cover from the past 100 years. The cookbook will also be available for purchase at the New Mexico History Museum gift shop. Subscribers will be sent the July anniversary issue and it will also be available on select newsstands and on the magazine’s online store.