New Mexico continues to equip, empower and champion teachers statewide via Teacher Recruitment and Teacher-Leadership Efforts.
As part of the state’s efforts to champion leading educators and present a vision for career growth for aspiring teachers, the Public Education Department, in partnership in with New Mexico Tourism Department, has created the first ever “New Mexico True Teacher-Leader Spotlight video.” This new video highlights Andrea Thomas – an elementary school teacher in Shiprock and a proud member of the Navajo Nation.
The New Mexico True Spotlight video is encouraged by the New Mexico Public Education Department to be utilized as a tool in recruitment efforts by Superintendents, Charter Directors, and their HR Directors around the state.
The state has invested resources in New Mexico True as its tourism marketing brand, which has helped fuel record-breaking visitation for six straight years, attracting 34.4 million visits in 2016. New Mexico True appeals to more than tourists, however. Third-party research shows that exposure to New Mexico True advertising improves perceptions of New Mexico as a place to start a career by 154% among out-of-state residents.